Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Literacy, Technical Communication, Probability & Statistics, Web Scraping, Data Import/Export, JSON, Data Integration, Statistical Analysis, Pandas (Python Package), Image Analysis, Advanced Analytics, Analytical Skills, Analysis, Data-Driven Decision-Making, Case Studies, Data Manipulation, AI Enablement, Descriptive Statistics, Statistical Inference, Unsupervised Learning
Beginner · Specialization · 3 - 6 Months

Meta
Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Data Security, Cryptographic Protocols, Cyber Attacks, Advanced Encryption Standard (AES), Information Systems Security, Secure Coding, Application Security, Information Technology, Computer Security Awareness Training, Cyber Security Strategy, Cyber Security Policies, Computer Security Incident Management
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Javascript, Interactive Design, HTML and CSS, Web Design and Development, Web Content Accessibility Guidelines, Event-Driven Programming, User Interface (UI), Web Development, Data Structures, Debugging, Data Validation
Beginner · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Predictive Modeling, Microsoft Excel, Classification Algorithms, Business Analytics, Logistic Regression, Data Analysis, Model Evaluation, Business Risk Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: JSON, Restful API, Ajax, Javascript, Web Development Tools, Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), Data Structures
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Performance Analysis, Data Visualization, Business Reporting, Data-Driven Decision-Making, Analytics, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Front-End Web Development, HTML and CSS, Bootstrap (Front-End Framework), Web Design, User Interface (UI), Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), User Interface and User Experience (UI/UX) Design, Event-Driven Programming, Web Applications, UI Components, Web Development, Interactive Design, User Interface (UI) Design, Javascript, jQuery, User Experience Design, Web Design and Development, Animations
Intermediate · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Data Governance, SQL, Data Management, Data Quality, Database Design, Query Languages, Data Literacy, Data Manipulation, Data Modeling, Relational Databases, Data Science, Databases, Data Analysis, Data Transformation
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Web Applications, Authentications, Front-End Web Development, Authorization (Computing), Application Programming Interface (API), User Interface (UI) Design
Intermediate · Course · 1 - 3 Months