Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Innovation, Product Management, Drive Engagement, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Product Lifecycle Management, Ideation, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Leadership
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Product Strategy, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Merchandising, Market Share, Media Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Research, Ideation, Team Building, UI/UX Research, Usability Testing, Team Oriented, Product Design, User Centered Design, User Experience, Business Metrics, Product Development, Performance Measurement, Performance Metric, Product Improvement, Verification And Validation, Prioritization, Journey Mapping, UI/UX Strategy, Agile Product Development, Product Requirements
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Product Planning, Marketing Management, Marketing, Strategic Marketing, Product Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising Campaigns, Advertising, Integrated Marketing Communications, Promotions and Campaigns, Media Planning, Paid media, Revenue Management, Sales Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Roadmaps, Agile Methodology, Collaborative Software, Product Management, Wireframing, Agile Product Development, A/B Testing, Microsoft Teams, Agile Software Development, Agile Project Management, Product Planning, Project Management Software, Sprint Planning, Productivity Software, Project Management, ChatGPT, Kanban Principles, User Feedback
Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Management, Product Marketing, Product Strategy, Product Requirements, Product Planning, New Product Development, Product Development, Market Share, Competitive Analysis, Oral Expression, Competitive Intelligence, Market Opportunities, Customer experience strategy (CX), Customer Insights, Customer Analysis, Customer Advocacy, Verbal Communication Skills, Persuasive Communication, Business Priorities, B2B Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Analytical Skills, Analysis, Data Preprocessing, Data Analysis, Model Evaluation, Analytics, Regression Analysis, Classification And Regression Tree (CART), Strategic Decision-Making, Business Analytics, Decision Making, Predictive Modeling, Classification Algorithms, Statistical Modeling, Logistic Regression, Decision Tree Learning, Research, Investigation, Quantitative Research, Scientific Methods
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing Operations, Marketing, Marketing Strategy and Techniques, Market Research, Business Planning, Market Analysis, Market Dynamics, Customer Retention, Brand Management, Key Performance Indicators (KPIs), Performance Metric, Performance Measurement, Branding, Goal Setting
Beginner · Course · 1 - 4 Weeks
University of Alberta
Skills you'll gain: Agile Software Development, Agile Methodology, Requirements Analysis, Scrum (Software Development), Software Development, Product Requirements, Requirements Management, Product Management, Agile Project Management, Software Development Methodologies, Software Engineering, Functional Requirement, Systems Development Life Cycle, Project Planning, Process Development, Project Management
Mixed · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Agile Software Development, Stakeholder Analysis, Healthcare Project Management, Agile Methodology, Health Technology, Wireframing, Human Centered Design, Agile Project Management, Agile Product Development, Health Systems, Healthcare Industry Knowledge, Scalability, Software Development Methodologies, Product Design, Design Thinking, Product Planning, Stakeholder Management, Prototyping, Stakeholder Engagement, Health Care
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Product Marketing, New Product Development, Marketing Strategy and Techniques, Product Lifecycle Management, Commercialization, Strategic Marketing, Sales Presentations, Marketing Strategies, Business Marketing, Presentations, Promotional Strategies, Sustainable Development, Oral Expression, Proposal Development, Corporate Sustainability
Build toward a degree
Beginner · Course · 1 - 3 Months