Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Marketing Analytics, Marketing Communications, Consumer Behaviour, Brand Strategy, Advertising, Marketing Strategy and Techniques, Media Planning, Market Research
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Product Management, Team Management, Product Planning, Product Lifecycle Management, Project Portfolio Management, Agile Product Development, Product Roadmaps, Process Development, Team Building, Market Opportunities, Corporate Strategy, Software Development Methodologies, Technology Roadmaps, Organizational Strategy, Business Strategy, Portfolio Management
Build toward a degree
Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Management, Technical Product Management, Product Roadmaps, Product Strategy, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, Competitive Analysis, Market Opportunities, Customer experience strategy (CX), Customer Insights, Innovation, Persuasive Communication, Market Analysis, B2B Sales
Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Roadmaps, Product Strategy, Product Lifecycle Management, Product Development, Stakeholder Management, Data-Driven Decision-Making, Decision Making, Innovation, Market Analysis, Agile Methodology, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Roadmaps, Product Management, User Story, New Product Development, Quality Assurance, Product Requirements, Product Strategy, Design Thinking, Stakeholder Management, Ideation, Innovation, Change Management, Market Opportunities, Prioritization
Beginner · Course · 1 - 3 Months
University of Alberta
Skills you'll gain: Agile Software Development, Agile Methodology, Requirements Analysis, Software Development, Requirements Management, Product Management, Software Engineering, Project Planning, Process Development, Project Management
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Financial Statements, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Market Research, Advertising
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Transformation, Digital Marketing, Marketing, Marketing Strategies, Consumer Behaviour, Customer Engagement, Promotional Strategies, Product Development, Content Creation, Innovation, Business Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Roadmaps, Agile Methodology, Product Management, Wireframing, A/B Testing, Microsoft Teams, Sprint Planning, Project Management, ChatGPT, Kanban Principles
Beginner · Course · 1 - 3 Months