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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Marketing, Prioritization, Customer Analysis, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design

    ★ 4.7 (282) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Product Roadmaps 101 - Essentials for New Product Managers

    Skills you'll gain: Product Roadmaps, Product Management, Product Planning, Product Development, Plan Execution, Prioritization, Product Lifecycle Management, User Feedback, Customer Insights, Stakeholder Communications, Strategic Planning, Change Management, Stakeholder Management, Communication Strategies, Stakeholder Engagement

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • J

    Johns Hopkins University

    Developing Data Products

    Skills you'll gain: Shiny (R Package), Rmarkdown, Leaflet (Software), Plotly, Interactive Data Visualization, Data Presentation, Data Visualization Software, R (Software), R Programming, Statistical Reporting, Application Development, Software Documentation, Web Applications, Hypertext Markup Language (HTML), Package and Software Management

    ★ 4.6 (2.3K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • P

    Packt

    The Product Manager's Guide to Product Portfolio Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Portfolio Management, Product Management, Portfolio Risk, Strategic Prioritization, Case Studies, Performance Metric, Business Strategy, Growth Strategies, Business Metrics, Market Share, Performance Measurement, Strategic Decision-Making, Product Development, Market Opportunities, Risk Mitigation

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • S

    Simplilearn

    Generative AI in Product Development Training

    Skills you'll gain: AI Product Strategy, Generative AI, Miro AI, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Marketing Collateral, Copywriting, User Feedback, Competitive Analysis, Customer Insights, Market Research, Marketing Strategies, Strategic Thinking, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Product Strategy: Lifecycle, Data Insights, Collaboration

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, New Product Development, Case Studies, Team Oriented, Market Data, Organizational Leadership, Initiative and Leadership, Data-Driven Decision-Making, Cross-Functional Collaboration, Communication, Strategic Thinking, Innovation, Market Analysis, Data Analysis

    ★ 3.9 (10) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of California, Davis

    Customer Research with Generative AI for Product Managers

    Skills you'll gain: Journey Mapping, Data Ethics, Responsible AI, Generative AI, AI Enablement, Customer Insights, User Experience, User Research, Product Management, Customer Analysis, Market Opportunities, Ethical Standards And Conduct, Interviewing Skills, Innovation, Market Research, Prioritization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Product Innovation Management

    Skills you'll gain: Product Planning, Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Product Marketing, New Product Development, Marketing Strategy and Techniques, Product Lifecycle Management, Strategic Marketing, Sales Presentations, Marketing Strategies, Presentations, Promotional Strategies, Sustainable Development, Proposal Development, Corporate Sustainability, Capital Budgeting, Return On Investment

    ★ 5 (10) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Product Lining, Agile Product Development, Governance, Product Development, Resource Management, Brand Management

    ★ 2.7 (7) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    Fundamentos del marketing mix

    Skills you'll gain: Product Management, Product Lifecycle Management, Marketing Communications, Product Strategy, Product Planning, Marketing Management, Marketing, Strategic Marketing, Product Marketing, Marketing Planning, Promotional Strategies, Marketing Channel, Advertising Campaigns, Advertising, Integrated Marketing Communications, Promotions and Campaigns, Media Planning, Paid media, Revenue Management, Sales Strategy

    ★ 4.7 (323) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    The Ultimate Guide for Product Management Essentials

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Planning, Product Marketing, Product Strategy, Product Improvement, Financial Statement Analysis, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Advertising Sales, Leadership Studies, Financial Statements, Leadership and Management, Stakeholder Engagement, Cost Benefit Analysis, Go To Market Strategy

    Intermediate · Course · 1 - 3 Months

1…789…477

In summary, here are 10 of our most popular product marketing courses

  • Fundamentals of Product Strategy: Coursera
  • Product Management: Universidad de Palermo
  • Product Roadmaps 101 - Essentials for New Product Managers: Packt
  • Developing Data Products: Johns Hopkins University
  • The Product Manager's Guide to Product Portfolio Strategy: Packt
  • Generative AI in Product Development Training: Simplilearn
  • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera
  • Customer Research with Generative AI for Product Managers: University of California, Davis
  • Product Innovation Management: University of Colorado Boulder
  • Lean Product Portfolio Management: University of Maryland, College Park

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