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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour

    ★ 4.4 (984) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Personalized Campaigns, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Pipelines and SQL for Product Analytics

    Skills you'll gain: Data Pipelines, SQL, Apache Airflow, Extract, Transform, Load, JSON, Pandas (Python Package), Data Manipulation, Data Warehousing, Database Design, Star Schema, Query Languages, Data Transformation, Performance Tuning, Real Time Data, Big Data, Data Validation, Performance Analysis, Data Quality, Verification And Validation

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Master The Art of Digital Marketing with Canva

    Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic Design, Aesthetics, Digital Marketing

    ★ 4.7 (25) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Customer Analytics and Insights with JUNE

    Skills you'll gain: AI Product Strategy, Product Improvement, Customer Insights, Customer Analysis, Generative AI, Customer Data Management, Data-Driven Marketing, Analytics, Data Analysis, Business Reporting, Data Literacy, Data Collection, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on Google Cloud

    Skills you'll gain: Model Deployment, Google Cloud Platform, MLOps (Machine Learning Operations), Tensorflow, Unstructured Data, Machine Learning Methods, Model Training, Applied Machine Learning, Cloud API, Big Data, Machine Learning, Jupyter

    ★ 4.6 (1.2K) · Intermediate · Course · 1 - 3 Months

  • I

    IBM

    BI Dashboards with IBM Cognos Analytics and Google Looker

    Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Dashboard Creation, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Analytics

    ★ 4.7 (40) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze and Manage Enterprise Data Analytics Systems

    Skills you'll gain: Dashboard Creation, Dashboard, Splunk, Role-Based Access Control (RBAC), Data Transformation, Statistical Visualization, Infrastructure Architecture, Data Infrastructure, Data Visualization Software, Analytical Skills, Data Analysis, Statistical Analysis, Anomaly Detection, Exploratory Data Analysis, Configuration Management, Data Manipulation, Data Presentation, Interactive Data Visualization, Security Information and Event Management (SIEM), Authentications

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Splunk Analytics & Visualization: From Data to Insights

    Skills you'll gain: Splunk, Lightweight Directory Access Protocols, System Monitoring, Scripting, Dashboard, Data Maintenance, Dashboard Creation, Plot (Graphics), Business Intelligence, Scatter Plots, Pivot Tables And Charts, Servers, Data-Driven Decision-Making, Interactive Data Visualization, Software Installation, Role-Based Access Control (RBAC), Dataflow, Unstructured Data, Data Visualization Software, Data Visualization

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Personalized Campaigns, Email Automation, ChatGPT, Dashboard, Email Marketing, Workflow Management, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations, Key Performance Indicators (KPIs)

    ★ 4.8 (11) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Apply Advanced SQL Server Analytics and Programming

    Skills you'll gain: Data-Driven Decision-Making, Database Design, Data Processing, Scripting Languages, Scripting, Data Structures, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Data Pipelines and SQL for Product Analytics: Coursera
  • Master The Art of Digital Marketing with Canva : Coursera
  • GenAI for Customer Analytics and Insights with JUNE: Coursera
  • Smart Analytics, Machine Learning, and AI on Google Cloud: Google Cloud
  • BI Dashboards with IBM Cognos Analytics and Google Looker: IBM
  • Analyze and Manage Enterprise Data Analytics Systems: EDUCBA
  • Splunk Analytics & Visualization: From Data to Insights: EDUCBA
  • Comment analyser l'engagement des Tweets avec Twitter Analytics: Coursera

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