Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Relationship Management, Customer Retention, Customer Data Management, Agile Methodology, Customer Engagement, Customer Insights, Product Lifecycle Management, Consultative Approaches, Business Metrics, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Solution Design, Experience Design, Interpersonal Communications
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Data Warehousing, SQL, Data Governance, Data Integration, Data Management, Business Intelligence, Oracle Databases, Analytics, PostgreSQL, Data Mining, Relational Databases, Data Storage Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), User Experience, Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, User Centered Design, Persona (User Experience), Presentations, Web Design, Research Design, Usability
Beginner · Professional Certificate · 3 - 6 Months

Macquarie University
Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Strategic Sourcing, Transportation, Supply Chain, and Logistics, Procurement, Logistics Management, Supplier Management, Corporate Sustainability, Risk Management, Business Technologies, Sustainable Design
Beginner · Course · 1 - 3 Months
University of Pennsylvania
Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Commercialization, Product Planning, Innovation, New Product Development, Product Development, Team Building, Product Strategy, Entrepreneurship, Design Thinking, Product Testing, Customer Insights, Business Strategies, Team Motivation, Market Opportunities, User Research, Market Research, Team Management, Business Modeling, Technology Strategies, Value Propositions
Mixed · Course · 1 - 3 Months

Rice University
Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Generative AI, AI Product Strategy, Generative AI Agents, Data Integration, Business Solutions, Customer experience strategy (CX), Strategic Thinking, Data Strategy, Business Planning, Innovation, Performance Measurement, Business Analysis, Solution Design, Data Quality, Artificial Intelligence, Business Strategies, Business Transformation, Prompt Engineering, Business Process Management, Decision Making
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Agile Project Management, Agile Software Development, Agile Methodology, Backlogs, Scrum (Software Development), User Story, Project Coordination, Sprint Planning, Project Management, Kanban Principles, Waterfall Methodology, Lean Methodologies, Prioritization, Cross-Functional Collaboration, Estimation, Problem Solving
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Jira (Software), Sprint Planning, Backlogs, Scrum (Software Development), User Story, Agile Methodology, Agile Project Management, Workflow Management, Run Chart, Project Planning, Project Management, Prioritization, Dependency Analysis
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Social Media Marketing, Customer experience improvement, Data-Driven Decision-Making, Responsible AI, Artificial Intelligence, Marketing Automation, Social Media, Customer Insights, Business Ethics, Predictive Analytics
Intermediate · Course · 1 - 4 Weeks