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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Customer Engagement and Collaboration

    Skills you'll gain: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Run Campaign Projects

    Skills you'll gain: Microsoft Outlook, Campaign Management, Process Improvement, Sprint Retrospectives, Email Marketing, Campaign Planning, Continuous Improvement Process, Project Management, Marketing Strategies, Knowledge Transfer, Meeting Facilitation

    Beginner · Course · 1 - 4 Weeks

  • M

    Madecraft

    AI for Business: Practical Applications

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, Responsible AI, Large Language Modeling, AI Personalization, Brand Strategy, Business Process Automation, MarTech, AI Enablement, Marketing, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Business Solutions, AI Workflows, Digital Marketing, Automation, Content Creation, Data Ethics, Customer Engagement

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Personalized Campaigns, Big Data, Machine Learning, Analytics

    ★ 4.7 (1.9K) · Beginner · Specialization · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
  • U

    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour, Customer Engagement, Target Audience

    ★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Managing AI Insights and Decision-Making

    Skills you'll gain: Responsible AI, Data Ethics, Data-Driven Decision-Making, AI Enablement, Strategic Decision-Making, AI Product Strategy, Strategic Thinking, Business Analytics, Artificial Intelligence, Decision Support Systems, AI Integrations, Decision Making, Operational Efficiency, Organizational Strategy, Stakeholder Engagement, Business Strategy, Corporate Strategy, Overcoming Objections

    Intermediate · Course · 1 - 4 Weeks

  • A

    Adobe

    Adobe Graphic Designer: Design that Demands Attention

    Skills you'll gain: Adobe Express, Adobe Illustrator, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, AI powered creativity, Usability, Graphic Design, Adobe Firefly, Document Control, User Interface and User Experience (UI/UX) Design, Visual Storytelling, Design Software, Visual Design, Packaging and Labeling, Branding, Storytelling

    ★ 4.7 (3.1K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • U

    University of Minnesota

    Preparing to Manage Human Resources

    Skills you'll gain: Human Resource Strategy, Human Resources, Human Resources Management and Planning, Human Capital, Human Resource Policies, Compensation Management, Compensation and Benefits, Compensation Strategy, Staff Management, Employee Relations, Resource Management, People Management, Employee Performance Management, Labor Relations, Industrial and Organizational Psychology, Labor Law, Employee Engagement, Team Motivation, Economics

    ★ 4.8 (10K) · Mixed · Course · 1 - 4 Weeks

  • G

    Google

    Assets, Threats, and Vulnerabilities

    Skills you'll gain: Threat Modeling, Threat Management, Vulnerability Management, Cyber Threat Intelligence, Security Awareness, Cybersecurity, Vulnerability Assessments, Threat Detection, MITRE ATT&CK Framework, Data Security, Cyber Security Strategy, Cyber Risk, Authorization (Computing), Malware Protection, Authentications, Security Controls, Risk Management Framework, Identity and Access Management, Data Management, Cryptography

    ★ 4.8 (4.1K) · Beginner · Course · 1 - 4 Weeks

  • C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Sensory Systems Analysis, Branding, Human Learning, Business Ethics, Market Research, Marketing, Brand Loyalty, Ethical Standards And Conduct, Brand Awareness

    ★ 4.7 (3.5K) · Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Digital Transformation Using AI/ML with Google Cloud

    Skills you'll gain: Business Transformation, Innovation, Digital Transformation, Serverless Computing, Cloud Services, Data Ethics, Cloud Infrastructure, Google Cloud Platform, Culture Transformation, Application Programming Interface (API), Technology Strategies, Cloud Security, Data Mapping, Applied Machine Learning, Hybrid Cloud Computing, Data Strategy, Model Training, Image Analysis, Infrastructure As A Service (IaaS), Cloud Computing

    ★ 4.7 (7.6K) · Beginner · Specialization · 1 - 3 Months

  • U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Law, Regulation, and Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Regulatory Requirements, Regulation and Legal Compliance, Internal Communications, Procedure Development, Data Security, Continuous Monitoring, Health Information Management, Risk Management, Business Strategy

    ★ 4.8 (2.9K) · Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Customer Engagement and Collaboration: Coursera
  • Run Campaign Projects: Coursera
  • AI for Business: Practical Applications: Madecraft
  • AI For Business: University of Pennsylvania
  • Arts and Heritage Management: Università Bocconi
  • Managing AI Insights and Decision-Making: John Wiley & Sons
  • Adobe Graphic Designer: Design that Demands Attention: Adobe
  • Preparing to Manage Human Resources: University of Minnesota
  • Assets, Threats, and Vulnerabilities: Google
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

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Professional Certificates

  • Google AI Certificate
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  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
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Courses & Specializations

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