Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Coursera
Skills you'll gain: Marketing Automation, Marketing Effectiveness, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Strategies, Customer Retention, Growth Strategies, Customer Acquisition Management, HubSpot CRM, Customer experience strategy (CX), Customer Analysis, Email Marketing, Campaign Management, Campaign Planning, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Customer Communications Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Story, Agile Software Development, Scrum (Software Development), Agile Methodology, Kanban Principles, Backlogs, Sprint Retrospectives, Agile Project Management, Agile Product Development, Workflow Management, Sprint Planning, Team Oriented, Team Building, Team Management, Team Performance Management, Lean Methodologies, Performance Metric, Meeting Facilitation, Performance Measurement
★ 4.8 (2.8K) · Beginner · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: B2B Sales, Sales Strategy, Consumer Behaviour, Sales, Sales Management, Business Marketing, General Sales Practices, Selling Techniques, Marketing Channel, Brand Loyalty, Sales Process, Marketing Strategies, Marketing, Customer Analysis, Sales Enablement, Specialized Sales, Cross-Channel Marketing, Marketing Effectiveness, Business-To-Consumer, Sales Support
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning
Beginner · Course · 1 - 3 Months
Arizona State University
Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Marketing Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Presentations, Product Planning, Telephone Skills, Business Writing, Marketing Materials, Business Communication, Business Planning, Financial Analysis, Communication, Marketing
★ 4.8 (2.1K) · Intermediate · Specialization · 3 - 6 Months

Sage Publications
Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Brand Awareness, Branding, Integrated Marketing Communications, Design Thinking, Marketing Psychology, Crisis Management, Customer Insights, Global Marketing, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Data-Driven Marketing, Performance Measurement, Marketing Communications, Innovation, Case Studies
Beginner · Specialization · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Content Performance Analysis, Visual Storytelling, Market Opportunities, Social Media Content, Video Production, Generative AI, Personalized Campaigns, Photo/Video Production and Technology, Social Media Campaigns, Market Analysis, AI Personalization, Campaign Management, Content Creation, Campaign Planning, Digital Content, Content Development and Management, Copywriting, Artificial Intelligence, Content Marketing
Beginner · Course · 1 - 3 Months
University of California San Diego
Skills you'll gain: Design Research, Visual Design, Interaction Design, User Experience Design, Statistical Analysis, Usability, Experience Design, UI/UX Research, Ideation, User Interface (UI), Experimentation, Interactive Design, User Interface and User Experience (UI/UX) Design, Human Computer Interaction, A/B Testing, Human Factors, Collaborative Software, Telecommuting, R Programming, Storyboarding
★ 4.5 (4K) · Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Software Development Life Cycle, Software Architecture, Full-Stack Web Development, Software Design, Web Development, Software Development Methodologies, Software Design Patterns, Development Environment, Unified Modeling Language, Software Engineering, Web Applications, Software Development Tools, Software Development, Application Deployment, Programming Principles, Front-End Web Development, Web Language, Back-End Web Development, Integrated Development Environments, Python Programming
★ 4.7 (4.8K) · Beginner · Course · 1 - 3 Months