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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    Drive Growth with Lifecycle

    Skills you'll gain: Marketing Automation, Marketing Effectiveness, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Strategies, Customer Retention, Growth Strategies, Customer Acquisition Management, HubSpot CRM, Customer experience strategy (CX), Customer Analysis, Email Marketing, Campaign Management, Campaign Planning, Performance Measurement, Business Metrics, Customer Engagement, Key Performance Indicators (KPIs), Customer Communications Management

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    CRM Analytics Fundamentals

    Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IBM

    Introduction to Agile Development and Scrum

    Skills you'll gain: User Story, Agile Software Development, Scrum (Software Development), Agile Methodology, Kanban Principles, Backlogs, Sprint Retrospectives, Agile Project Management, Agile Product Development, Workflow Management, Sprint Planning, Team Oriented, Team Building, Team Management, Team Performance Management, Lean Methodologies, Performance Metric, Meeting Facilitation, Performance Measurement

    ★ 4.8 (2.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Foundations of Sales and Consumer Behavior

    Skills you'll gain: B2B Sales, Sales Strategy, Consumer Behaviour, Sales, Sales Management, Business Marketing, General Sales Practices, Selling Techniques, Marketing Channel, Brand Loyalty, Sales Process, Marketing Strategies, Marketing, Customer Analysis, Sales Enablement, Specialized Sales, Cross-Channel Marketing, Marketing Effectiveness, Business-To-Consumer, Sales Support

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Channel & Performance Analysis

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Arizona State University

    Inglés Empresarial

    Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Marketing Design, English Language, Business Correspondence, Brainstorming, Ethical Standards And Conduct, Negotiation, Purchasing, Presentations, Product Planning, Telephone Skills, Business Writing, Marketing Materials, Business Communication, Business Planning, Financial Analysis, Communication, Marketing

    ★ 4.8 (2.1K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Brand Management

    Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Brand Awareness, Branding, Integrated Marketing Communications, Design Thinking, Marketing Psychology, Crisis Management, Customer Insights, Global Marketing, Marketing Management, Strategic Marketing, Digital Brand Strategy, Marketing, Data-Driven Marketing, Performance Measurement, Marketing Communications, Innovation, Case Studies

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Introduction to UGC & Short-Form Video Production with AI

    Skills you'll gain: Prompt Engineering, Content Performance Analysis, Visual Storytelling, Market Opportunities, Social Media Content, Video Production, Generative AI, Personalized Campaigns, Photo/Video Production and Technology, Social Media Campaigns, Market Analysis, AI Personalization, Campaign Management, Content Creation, Campaign Planning, Digital Content, Content Development and Management, Copywriting, Artificial Intelligence, Content Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of California San Diego

    Interaction Design

    Skills you'll gain: Design Research, Visual Design, Interaction Design, User Experience Design, Statistical Analysis, Usability, Experience Design, UI/UX Research, Ideation, User Interface (UI), Experimentation, Interactive Design, User Interface and User Experience (UI/UX) Design, Human Computer Interaction, A/B Testing, Human Factors, Collaborative Software, Telecommuting, R Programming, Storyboarding

    ★ 4.5 (4K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Competitive Messaging & Content

    Skills you'll gain: Prompt Engineering, Competitive Analysis, Product Marketing, Prompt Engineering Tools, Content Strategy, Keyword Research, Content Marketing, Content Creation, Product Strategy, Content Optimization, Content Development and Management, Competitive Intelligence, Market Analysis, Search Engine Optimization, Go To Market Strategy, Market Intelligence, Target Audience, Company, Product, and Service Knowledge, Generative AI Agents, Value Propositions

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Email & Lifecycle Marketeer with AI Professional Certificate

    Skills you'll gain: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IBM

    Introduction to Software Engineering

    Skills you'll gain: Software Development Life Cycle, Software Architecture, Full-Stack Web Development, Software Design, Web Development, Software Development Methodologies, Software Design Patterns, Development Environment, Unified Modeling Language, Software Engineering, Web Applications, Software Development Tools, Software Development, Application Deployment, Programming Principles, Front-End Web Development, Web Language, Back-End Web Development, Integrated Development Environments, Python Programming

    ★ 4.7 (4.8K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…798081…478

In summary, here are 10 of our most popular product marketing courses

  • Drive Growth with Lifecycle: Coursera
  • CRM Analytics Fundamentals: Coursera
  • Introduction to Agile Development and Scrum: IBM
  • Foundations of Sales and Consumer Behavior: Sage Publications
  • Channel & Performance Analysis: Coursera
  • Inglés Empresarial: Arizona State University
  • Brand Management: Sage Publications
  • Introduction to UGC & Short-Form Video Production with AI: SkillsBooster Academy
  • Interaction Design: University of California San Diego
  • Competitive Messaging & Content: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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