• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • A

    Aptly

    Google Search Advertising Implementation

    Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Conversion Funnel Analysis, Online Advertising, Digital Advertising, Digital Marketing Campaigns, Web Analytics, Campaign Planning, Performance Metric, Key Performance Indicators (KPIs), Target Audience, Performance Management

    Beginner · Course · 1 - 3 Months

  • E

    EDHEC Business School

    Intellectual Property as Competitive Advantage for Companies

    Skills you'll gain: Intellectual Property, Regulation and Legal Compliance, Legal Risk, Business Strategy, Competitive Analysis, Commercial Laws, Corporate Strategy, Law, Regulation, and Compliance, Asset Management, Legal Strategy, Portfolio Management, Case Studies, Asset Protection, Brand Management, Entrepreneurship, Risk Management

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    XML and Java

    Skills you'll gain: Ajax, Web Design, Web Design and Development, Java Platform Enterprise Edition (J2EE), HTML and CSS, jQuery, Cascading Style Sheets (CSS), Web Applications, Responsive Web Design, Scripting Languages, Scripting, Javascript and jQuery, Web Development, Java, Hypertext Markup Language (HTML), Middleware, Model View Controller, Javascript, Hibernate (Java), Application Frameworks

    ★ 4.3 (12) · Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    A Theoretical Origin of Ethics in Business and Tech Industry

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Technical Management, Engineering Management, Ancient History, Human Development, Liberal Arts, Business Management, Culture, Anthropology, Social Sciences, Leadership Development, Leadership

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Personalized Campaigns, Advertising Campaigns, Media Buying, Meta Ads Manager, Content Performance Analysis, Online Advertising, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Media Planning, Digital Media Strategy, Responsible AI, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Valuing Excellence

    Skills you'll gain: Team Building, Team Performance Management, Team Management, Teamwork, Team Leadership, Team Motivation, Productivity, Team Collaboration, Recognizing Others, Collaboration, Drive Engagement, Professional Development, Employee Engagement, Leadership, Goal Setting, Ideation, Discussion Facilitation, Coaching, Storytelling, Mindfulness

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    حدث كايزن في شرائح جوجل

    Skills you'll gain: Process Improvement and Optimization, Process Optimization, Process Improvement, Kaizen Methodology, Root Cause Analysis, Waste Minimization, Customer experience improvement, Business Process Improvement, Business Process, Continuous Improvement Process, Performance Analysis, Performance Improvement, Employee Engagement, Performance Measurement, Presentations

    ★ 4.9 (8) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    Empathy In Customer Service To Make Customers Feed Cared For

    Skills you'll gain: Customer Retention, Active Listening, Customer Service, Customer Advocacy, Personalized Service, Non-Verbal Communication, Customer experience improvement, Customer Relationship Building, Brand Loyalty, Empathy, Client Services, Customer and Client Support, Customer Engagement, Customer Support, Interpersonal Communications, Compassion, Emotional Intelligence

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Apply Market-Scan for Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Risk Management, Supplier Management, Procurement, Vendor Management, Supplier Relationship Management, Project Scoping, Supply Management, Keyword Research, Market Analysis, Market Intelligence, Market Research, Market Data, Scope Management, Business Research, Report Writing, Data Collection, Project Documentation

    Beginner · Course · 1 - 4 Weeks

  • D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Social Media Campaigns, Digital Media Strategy, Digital Marketing Campaigns, Marketing Automation, Social Media Management, Social Media Content, Digital Marketing Tools, Marketing Strategy and Techniques, Digital Content, Social Media Strategy, Marketing Strategies, Digital Advertising, Social Media Analytics, Marketing, Content Marketing, Marketing Communications, Demand Generation

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Intermediate Git and GitHub Workflow

    Skills you'll gain: Git (Version Control System), GitHub, Version Control, Bash (Scripting Language), Devops Tools, Collaborative Software, Software Configuration Management, Development Environment, Command-Line Interface, Key Management, Authentications, Software Installation

    Intermediate · Course · 1 - 3 Months

1…794795796…834

In summary, here are 10 of our most popular brand management courses

  • Google Search Advertising Implementation: Aptly
  • Intellectual Property as Competitive Advantage for Companies: EDHEC Business School
  • XML and Java: EDUCBA
  • A Theoretical Origin of Ethics in Business and Tech Industry: University of Colorado Boulder
  • GenAI for Dynamic Advertising and Media Buying: Coursera
  • Enhancing Customer Insights with Generative AI: Coursera
  • Valuing Excellence: Automatic Data Processing, Inc. (ADP)
  • حدث كايزن في شرائح جوجل: Coursera
  • Empathy In Customer Service To Make Customers Feed Cared For: Alex Genadinik
  • Apply Market-Scan for Top Suppliers: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok