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  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Network Model, Marketing Analytics, Social Media Analytics, Statistical Methods, Text Mining, Data Structures, JSON, Data Visualization Software, Data Processing, Python Programming, Feature Engineering

    ★ 2.8 (6) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    NLP: Twitter Sentiment Analysis

    Skills you'll gain: Model Evaluation, Model Training, Exploratory Data Analysis, Data Cleansing, Text Mining, Scikit Learn (Machine Learning Library), Probability & Statistics, Natural Language Processing, Data Preprocessing, Social Media Analytics, Unstructured Data, Classification Algorithms, Python Programming, Applied Machine Learning, Machine Learning, Automation

    ★ 4.6 (374) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Boost Engagement: Optimize AI Content Performance

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Driving engagement, Hootsuite, Social Media Content, Social Media Marketing, Content Optimization, Social Media Analytics, Content Development and Management, Digital Marketing Tools, Web Analytics, Content Strategy, Content Marketing, Performance Improvement, Performance Metric, Web Analytics and SEO, Data Import/Export, Market Analysis, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California San Diego

    Graph Analytics for Big Data

    Skills you'll gain: Graph Theory, Network Model, Database Design, Big Data, Graphing, Apache Spark, Network Analysis, Analytics, Data Store, Data Management, Query Languages, Computing Platforms, Scalability, Distributed Computing, Algorithms

    ★ 4.3 (1.3K) · Mixed · Course · 1 - 3 Months

  • U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

    ★ 4.8 (64) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Analyze Tweet Engagement with Twitter Analytics

    Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Content Performance Analysis, Social Media Campaigns, Digital Advertising, Advertising, Performance Metric, Market Analysis, Performance Analysis, Digital Marketing, Marketing Communications

    ★ 4.9 (7) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Facebook Analytics: Optimize Performance

    Skills you'll gain: Social Media Analytics, Facebook, Data-Driven Marketing, Content Performance Analysis, Digital Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Content Optimization, Social Media Management, Social Media Strategy, Driving engagement, Trend Analysis, Content Strategy, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Clean and analyze social media usage data with Python

    Skills you'll gain: Social Media Analytics, Data Visualization, Plot (Graphics), Statistical Visualization, Matplotlib, Marketing Analytics, Social Media Marketing, Python Programming, Social Media, Data Presentation, Data Analysis, Data Wrangling, Exploratory Data Analysis, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

    ★ 4 (40) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Probability & Statistics, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Analytical Skills, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Statistical Visualization, Statistical Modeling, Predictive Analytics, Descriptive Analytics

    ★ 4.9 (12) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Analytics: Data Predictions and Dashboards

    Skills you'll gain: Marketing Analytics, Dashboard, Dashboard Creation, Data-Driven Marketing, Data Presentation, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Predictive Analytics, Marketing, Data Visualization Software, Market Data, Data Analysis, Forecasting, Data Collection, Strategic Decision-Making

    ★ 3.8 (13) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment analyser l'engagement des Tweets avec Twitter Analytics

    Skills you'll gain: Driving engagement, Social Media Analytics, Social Media Marketing, Drive Engagement, Social Media Management, Social Media, Customer Engagement, Social Media Campaigns, Online Advertising, Advertising Campaigns, Content Performance Analysis, Social Media Content, Marketing

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular social media analytics courses

  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • NLP: Twitter Sentiment Analysis: Coursera
  • Boost Engagement: Optimize AI Content Performance: Coursera
  • Graph Analytics for Big Data: University of California San Diego
  • Measurement and Analysis: Unilever
  • How to Analyze Tweet Engagement with Twitter Analytics: Coursera
  • YouTube Analytics: Optimize Performance: Coursera
  • Facebook Analytics: Optimize Performance: Coursera
  • Clean and analyze social media usage data with Python: Coursera
  • Customer Data Analytics for Marketers: University of Colorado System

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