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Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.


Popular Customer Analytics Courses and Certifications


  • Status: New
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    Coursera

    Technology & Project Enablement

    Skills you'll gain: Risk Mitigation, People Analytics, Project Planning, Risk Analysis, Project Risk Management, Dashboard Creation, Data Import/Export, Human Resources Software, HR Tech, Project Coordination, Risk Management, Data Manipulation, Data Wrangling, Data Processing, Workforce Planning, Milestones (Project Management), Timelines, Data Preprocessing, Data Pipelines, Information Technology

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Case Studies, Sales Support, Sales Enablement, Business Planning, Conflict Management, Marketing, Marketing Planning, General Sales Practices, Strategic Marketing, Market Intelligence, Product Planning, Customer Analysis, Competitive Intelligence

    4.5
    Rating, 4.5 out of 5 stars
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    537 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Google

    Speed Up Data Analysis and Presentation Building

    Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Prompt Engineering, Graphing, Prompt Patterns, Data Analysis, Spreadsheet Software

    4.8
    Rating, 4.8 out of 5 stars
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    908 reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Pennsylvania

    Introduction to Spreadsheets and Models

    Skills you'll gain: Spreadsheet Software, Financial Modeling, Predictive Modeling, Regression Analysis, Statistical Modeling, Data Modeling, Financial Forecasting, Excel Formulas, Risk Modeling, Business Modeling, Simulation and Simulation Software, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software

    4.2
    Rating, 4.2 out of 5 stars
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    3.9K reviews

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Advanced Email Marketing Techniques

    Skills you'll gain: Email Marketing, Email Automation, General Data Protection Regulation (GDPR), A/B Testing, Copywriting, Marketing Automation, Campaign Management, Gmail, Compliance Auditing, Data-Driven Marketing, Content Optimization, Regulation and Legal Compliance, Target Audience, Auditing, Compliance Management, Customer Relationship Management (CRM) Software, Marketing Strategy and Techniques, Marketing Planning, Market Analysis, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Analyze, Engineer, and Boost AI ROI

    Skills you'll gain: Feature Engineering, Data Analysis, Return On Investment, Data Storytelling, Performance Measurement, Business Metrics, Statistical Inference

    Intermediate · Course · 1 - 4 Weeks

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    CertNexus

    AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI

    Skills you'll gain: Agentic systems, Agentic Workflows, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Risk Management, Business Process Automation, Generative AI, Business Strategy, Automation, Data Strategy, Process Improvement, Large Language Modeling, Process Improvement and Optimization, Data Ethics, Process Optimization, Operational Efficiency, Customer Service, User Experience, Marketing

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    R

    Rice University

    Fundamentals of Computing

    Skills you'll gain: Computational Thinking, Event-Driven Programming, Algorithms, Combinatorics, Graph Theory, Programming Principles, Application Development, Object Oriented Programming (OOP), Data Structures, Theoretical Computer Science, Probability, Video Game Development, Bioinformatics, Interactive Design, Animation and Game Design, Python Programming, Data Analysis, Program Development, UI Components, Computer Programming

    4.8
    Rating, 4.8 out of 5 stars
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    4.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook

    Skills you'll gain: Email Marketing, A/B Testing, Campaign Planning, Key Performance Indicators (KPIs), Newsletters, Email Automation, Campaign Management, Stakeholder Communications, Marketing Analytics, Copywriting, Data-Driven Marketing, Dashboard Creation, Business Metrics, Marketing Automation, LinkedIn, Marketing Communications, Marketing Planning, Marketing, Data Analysis, Generative AI Agents

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Sales Presentation, Selling Techniques, B2B Sales, Customer Analysis, General Sales Practices, Customer Insights, Sales Process, Sales Strategy, Sales, Customer Retention, Target Audience, Customer Success Management, Prospecting and Qualification, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Strategy and Techniques, Persona Development

    4.8
    Rating, 4.8 out of 5 stars
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    452 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Develop Lead Tracking

    Skills you'll gain: Sales Process, B2B Sales, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Sales Management, Sales Strategy, HubSpot CRM, Customer Relationship Management, Data Quality, Data-Driven Decision-Making, Data Integrity, Data Maintenance, Data Entry, Forecasting, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
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    Coursera

    Launch & Optimize Email Series

    Skills you'll gain: Email Marketing, Content Performance Analysis, A/B Testing, Personalized Campaigns, Performance Analysis, Email Automation, Marketing Analytics, Data-Driven Marketing, Campaign Management, Content Optimization, Driving engagement, Campaign Planning, Content Creation

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular customer analytics courses

  • Technology & Project Enablement: Coursera
  • Strategic Sales Management: Fundação Instituto de Administração
  • Speed Up Data Analysis and Presentation Building: Google
  • Introduction to Spreadsheets and Models: University of Pennsylvania
  • Advanced Email Marketing Techniques: Coursera
  • Analyze, Engineer, and Boost AI ROI: Coursera
  • AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI: CertNexus
  • Fundamentals of Computing: Rice University
  • AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook: Coursera
  • Marketing e vendas B2B: Fechando novos negócios: Universidade de São Paulo

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