• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universitat de Barcelona

    Magic in the Middle Ages

    Skills you'll gain: Legal Research, European History, World History, Social Studies, Research, Cultural Diversity, Liberal Arts, Science and Research, Anthropology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, Plan Execution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Retail Store Operations, Market Opportunities, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Web Presence, Promotional Strategies, Company, Product, and Service Knowledge, Digital Transformation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Portfolio Management & Investment Analysis Mastery

    Skills you'll gain: Portfolio Management, Financial Trading, Business Ethics, Financial Systems, Investment Management, Financial Market, Competitive Analysis, Financial Analysis, Governance, Equities, Portfolio Risk, Investments, Financial Data, Market Analysis, Securities (Finance), Business Valuation, Finance, Asset Management, Securities Trading, Capital Markets

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Management Frameworks and Analysis

    Skills you'll gain: Performance Measurement, Business Strategy, Competitive Analysis, Strategic Planning, Performance Metric, Strategic Thinking, Market Dynamics, Plan Execution, Organizational Strategy, Strategic Decision-Making, Market Analysis, Marketing Strategies, Organizational Effectiveness, Analysis, Organizational Structure

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Provide Confluence Help

    Skills you'll gain: End User Training and Support, Product Support, Technical Support, Technical Documentation, Collaborative Software, Self Service Technologies, Software Documentation, Product Knowledge, Technical Communication, Scalability, Information Management, Product Development, Search Engine Optimization

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Write Persuasive Emails

    Skills you'll gain: Overcoming Objections, A/B Testing, Persuasive Communication, B2B Sales, Email Marketing, Business Writing, Sales, Communication, Data-Driven Decision-Making, AI Integrations, Content Performance Analysis, Responsible AI, Data Ethics, Performance Analysis, Community Outreach, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Corporate Banking Products & Strategies

    Skills you'll gain: Banking, Project Finance, Banking Services, Cash Management, Commercial Banking, Commercial Lending, Working Capital, Corporate Finance, Lending and Underwriting, Loans, Financial Services, Relationship Management, Financial Management, Financial Analysis, Corporate Strategy, Cash Flows, Customer Relationship Management, Environmental Social And Corporate Governance (ESG), Business Relationship Management, Hedge Accounting

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Writing Mastery: Ideas, Craft & Copy

    Skills you'll gain: Copywriting, Creative Thinking, Writing and Editing, Concision, Creativity, Persuasive Communication, Editing, Writing, Storytelling, Grammar, Blogs, Business Writing, Marketing Materials, Content Creation, Journals, Growth Mindedness, Content Marketing, Value Propositions, Empowerment, Social Media Content

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    239 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Global Macro and Hedge Fund Strategy Analysis

    Skills you'll gain: Portfolio Risk, Risk Management, Portfolio Management, Investment Management, Hedge Accounting, Risk Analysis, Credit Risk, Futures Exchange, Financial Trading, Investments, Financial Market, International Finance, Securities Trading, Mergers & Acquisitions, Market Opportunities, Fund Accounting, Market Analysis, Trend Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Everyday Excel, Part 1

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Management, Data Visualization, Spreadsheet Software, Data Validation, Data Cleansing, Consolidation, Microsoft Office, Data Integrity, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Beginner · Course · 1 - 3 Months

1…838485…438

In summary, here are 10 of our most popular product marketing courses

  • Magic in the Middle Ages: Universitat de Barcelona
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Channel Management and Retailing : IE Business School
  • Portfolio Management & Investment Analysis Mastery: EDUCBA
  • Strategic Management Frameworks and Analysis: EDUCBA
  • Provide Confluence Help: Coursera
  • Write Persuasive Emails: Coursera
  • Analyze Corporate Banking Products & Strategies: EDUCBA
  • Writing Mastery: Ideas, Craft & Copy: Skillshare
  • 市场营销概论 (中文版): University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok