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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
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    Pearson

    Market Research and Analysis

    Skills you'll gain: Market Research, Customer Relationship Management, Market Analysis, Market Intelligence, Marketing, Customer Insights, Marketing Analytics, Business Research, Customer Analysis, Market Data, Target Market, Marketing Strategies, Data-Driven Marketing, Market Opportunities, Strategic Marketing, Customer Data Management, Branding, Analysis, Target Audience, Data Literacy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
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    Coursera

    Getting Started with Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Microsoft Office, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
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    14K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
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    O

    Olay

    AI Beauty: Transforming Cosmetics via Prompt Engineering

    Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Information Privacy, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Balance Sheet, Process Analysis, Operations, Business Operations, Operational Efficiency, Financial Statement Analysis, Process Improvement, Financial Statements, Customer Analysis, Financial Accounting, Capital Budgeting, Branding, Financial Modeling, Financial Analysis, Brand Strategy, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    448 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Data Preparation & Infrastructure

    Skills you'll gain: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
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    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Campaign Planning, Personalized Campaigns, Social Media Campaigns, Social Media Content, Social Media Analytics, Generative AI, Social Media Strategy, AI Personalization, Campaign Management, Content Creation, Social Media Management, AI literacy, Marketing Strategies, Social Media Marketing, Data-Driven Marketing, Persona Development, Content Performance Analysis, Content Strategy, Content Optimization, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Northwestern University

    Organizational Leadership

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Stakeholder Communications, Cross-Functional Team Leadership, Data-Driven Marketing, Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    5.5K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Apply Data Cleaning Basics

    Skills you'll gain: Data Cleansing, Data Quality, Data Validation, Marketing Analytics, Reconciliation, Variance Analysis, Data Manipulation, Google Analytics, Data Wrangling, Data Transformation, Marketing Channel, Data Integrity, Web Analytics, Data Preprocessing, Campaign Management, Cross-Channel Marketing, Analysis, Market Analysis, Spreadsheet Software, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Create High-Fidelity Designs and Prototypes in Figma

    Skills you'll gain: Figma (Design Software), User Experience, User Interface and User Experience (UI/UX) Design, Graphic and Visual Design, User Experience Design, Usability, Mockups, Usability Testing, Interactive Design, User Interface (UI) Design, Design Elements And Principles, Interaction Design, Design Reviews, Prototyping, Systems Design, Technical Communication, Typography, Motion Graphics, Design Research, User Research

    4.8
    Rating, 4.8 out of 5 stars
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    4.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Meta

    Meta React Native

    Skills you'll gain: React Native, Version Control, User Research, UI/UX Research, Usability Testing, Unix Commands, JSON, Restful API, Web Development Tools, Git (Version Control System), Jest (JavaScript Testing Framework), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface and User Experience (UI/UX) Design, Mobile Development, Javascript, React.js

    4.6
    Rating, 4.6 out of 5 stars
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    11K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    The Expert Academy

    Brand Purpose And Positioning: Build Buyer Trust

    Skills you'll gain: Brand Marketing, Brand Strategy, Branding, Brand Loyalty, Brand Awareness, Brand Management, Strategic Marketing, Sales Strategy, Trustworthiness, Customer Retention, Customer experience improvement, Marketing Strategies, Marketing, Customer Advocacy, Customer Relationship Building, Marketing Strategy and Techniques, Customer Insights, Selling Techniques, Digital Brand Strategy, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, User Experience Design, User Experience, Usability Testing, User Research, Design Research, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, User Interface and User Experience (UI/UX) Design, Interaction Design, Interactive Design, Ideation, A/B Testing, Conceptual Design, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
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    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • Market Research and Analysis: Pearson
  • Getting Started with Microsoft Excel: Coursera
  • AI Beauty: Transforming Cosmetics via Prompt Engineering: Olay
  • Fundamentos Empresariales: University of Pennsylvania
  • Data Preparation & Infrastructure: Coursera
  • AI-Powered Content Creation for Social Media Success: University of California, Davis
  • Organizational Leadership: Northwestern University
  • Apply Data Cleaning Basics: Coursera
  • Create High-Fidelity Designs and Prototypes in Figma: Google
  • Meta React Native: Meta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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