Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.
University of Colorado Boulder
Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Data-Driven Marketing, Campaign Management, Augmented Reality, Customer Data Management, Bidding, Consumer Behaviour
★ 4.6 (461) · Beginner · Course · 1 - 3 Months
Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Experience, Prototyping, User Interface and User Experience (UI/UX) Design, User Interface (UI), Persona (User Experience), Interactive Design, User Research, Design Elements And Principles
★ 4.9 (9.6K) · Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Operations, Production Process, Manufacturing and Production, Market Trend, Cost Estimation, Global Marketing, Market Analysis, Natural Resource Management, Prospecting and Qualification
★ 4.8 (6.6K) · Mixed · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Dashboard, Brand Management, Brand Strategy, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Performance Measurement, Brand Loyalty, Digital Brand Strategy, Agile Methodology, Marketing Strategies, Data-Driven Marketing, Intercultural Competence, Culture Transformation, Sustainable Business, Experience Design, Customer experience improvement, Corporate Sustainability
Advanced · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Statistical Inference, Business Analytics, Data-Driven Decision-Making, Data Analysis, Regression Analysis, Estimation, Statistical Analysis, Statistical Methods, Correlation Analysis, Marketing Analytics, Data Validation, Program Evaluation
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Retrieval-Augmented Generation, AI Workflows, LangChain, Model Context Protocol, Vector Databases, AI Orchestration, LLM Application, Tool Calling, Agentic Workflows, Generative AI Agents, Large Language Modeling, Agentic systems, Embeddings, Model Deployment, Artificial Intelligence, Context Management, Scalability, Debugging, Data Persistence, Safety and Security
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Object Oriented Design, Object Oriented Programming (OOP), File Systems, Video Game Development, Software Design Patterns, Local Area Networks, File I/O, Game Design, Computer Programming, Scripting, Software Architecture, Animation and Game Design, Programming Principles, Maintainability, Scripting Languages, Code Reusability, Data Persistence, Other Programming Languages, Graphic Design, Design and Product
Beginner · Course · 3 - 6 Months

Mixed · Course · 1 - 4 Weeks

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Business Marketing, Social Media Analytics, Marketing Effectiveness, Marketing, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing
★ 4.7 (824) · Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Overcoming Objections, Phone Sales, Telephone Skills, Closing (Sales), Return On Investment, B2B Sales, Price Negotiation, Prompt Engineering, Customer Service, Data Storytelling, Real Time Data, Data-Driven Decision-Making, Persona (User Experience), Analysis, Data Visualization, Storytelling, Performance Metric, Business Metrics, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Writing and Editing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Target Market
★ 4.5 (3.9K) · Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Financial Statement Analysis, Return On Investment, Balance Sheet, Financial Accounting, Process Analysis, Operations, Operational Efficiency, Process Management, Financial Reporting, Capital Budgeting, Business Process, Income Statement, Finance, Strategic Marketing, Marketing, Go To Market Strategy, Financial Modeling, Business Planning
★ 4.8 (341) · Beginner · Specialization · 3 - 6 Months