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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, Product Planning, New Product Development, Customer Engagement, Journey Mapping, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    753 reviews

    Beginner · Course · 1 - 3 Months

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    Google

    Build Dynamic User Interfaces (UI) for Websites

    Skills you'll gain: Responsive Web Design, Web Design, User Experience Design, Design Reviews, Wireframing, User Experience, Usability Testing, User Interface and User Experience (UI/UX) Design, User Research, User Centered Design, Design Research, Layout Design, User Interface (UI) Design, Software Design Documents, Prototyping, Mockups, Figma (Design Software), Information Architecture

    4.8
    Rating, 4.8 out of 5 stars
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    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Olay

    Introduction to Cosmetic and Skincare Science

    Skills you'll gain: Chemistry, Biochemistry, Safety Standards, General Science and Research, Ethical Standards And Conduct, Biology, Regulatory Compliance, Sustainability Standards, Product Testing, Product Development, Physiology

    4.7
    Rating, 4.7 out of 5 stars
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    350 reviews

    Beginner · Course · 1 - 3 Months

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    E

    EDUCBA

    Technical Analysis: Momentum & Volume Signals

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Trend Analysis, Market Data, Securities Trading, Financial Market, Market Analysis, Market Dynamics, Histogram

    Mixed · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Performance Management and Strategic Planning in Finance

    Skills you'll gain: Dashboard, Business Planning, Performance Measurement, Financial Management, Performance Metric, Business Strategies, Budgeting, Financial Forecasting, Performance Management, Strategic Leadership, Business Metrics, Strategic Planning, Forecasting, Market Analysis, Business Administration, Microsoft Excel, Strategic Decision-Making, Benchmarking, Innovation

    Intermediate · Course · 1 - 3 Months

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    AI CERTs

    AI for Project Managers and Scrum Masters

    Skills you'll gain: Responsible AI, Agile Project Management, Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, AI Enablement, Scrum (Software Development), Project Management Software, AI Workflows, AI Orchestration, Project Management, Artificial Intelligence, Project Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Project Management Life Cycle, Project Planning, Project Scoping, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

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    John Wiley & Sons

    Financial Planning & Analysis and Performance Management

    Skills you'll gain: Operating Expense, Dashboard, Mergers & Acquisitions, Business Valuation, Financial Forecasting, Working Capital, Business Planning, Cash Management, Performance Measurement, Financial Analysis, Financial Statements, Financial Management, Financial Statement Analysis, Financial Acumen, Performance Analysis, Performance Metric, Financial Planning, Performance Management, Key Performance Indicators (KPIs), Business Marketing

    Beginner · Specialization · 3 - 6 Months

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    M

    Madecraft

    Business Networking 101: How to Network Like a Pro

    Skills you'll gain: Professional Networking, Social Media Strategy, Relationship Building, Social Media, LinkedIn, Customer Relationship Management, Social Media Marketing, Sales Prospecting, Drive Engagement, Events and Conferences, Customer Relationship Management (CRM) Software, Oral Expression, Rapport Building, Relationship Management, Virtual Networking, General Networking, Business Development, Interpersonal Communications, Communication, Communication Strategies

    Beginner · Course · 1 - 3 Months

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    Pragmatic AI Labs

    Agile With AI

    Skills you'll gain: Agile Methodology, Technical Communication, Agile Software Development, Sprint Retrospectives, Software Development Methodologies, Agile Project Management, Amazon Bedrock, Claude Code, Agile Product Development, Serverless Computing, Anthropic Claude, Project Design, DevOps, Artificial Intelligence, Devops Tools, Agentic systems, Test Automation, Software Design, Automation, Rust (Programming Language)

    Beginner · Course · 1 - 3 Months

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    SkillsBooster Academy

    Search Engine Optimization (SEO) with AI

    Skills you'll gain: Agentic Workflows, Search Engine Optimization, Agentic systems, Web Analytics and SEO, AI Workflows, Content Optimization, Generative AI Agents, Cross-Functional Team Leadership, Keyword Research, Prompt Engineering, Semantic Web, Prompt Patterns, ChatGPT, LLM Application, Content Strategy, Artificial Intelligence, Marketing Automation, Generative AI, Predictive Analytics, Business Strategy

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Equity Valuation and Portfolio Analysis

    Skills you'll gain: Technical Analysis, Equities, Portfolio Management, Investment Management, Tax Management, Tax Planning, Financial Market, Private Equity, Investments, Market Trend, Market Data, Business Valuation, Financial Analysis, Market Analysis, Operational Analysis, Financial Trading, Return On Investment, Trend Analysis, Income Tax, Performance Analysis

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Social Media Analytics: Birla Institute of Technology & Science, Pilani
  • Gestión de marca y producto: IE Business School
  • Build Dynamic User Interfaces (UI) for Websites: Google
  • Introduction to Cosmetic and Skincare Science: Olay
  • Technical Analysis: Momentum & Volume Signals: EDUCBA
  • Performance Management and Strategic Planning in Finance: John Wiley & Sons
  • AI for Project Managers and Scrum Masters: AI CERTs
  • Financial Planning & Analysis and Performance Management: John Wiley & Sons
  • Business Networking 101: How to Network Like a Pro: Madecraft
  • Agile With AI: Pragmatic AI Labs

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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