• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • S

    Scrum Alliance

    The AI-Powered Scrum Master

    Skills you'll gain: Scrum (Software Development), Prompt Engineering, Backlogs, Sprint Planning, Agile Product Development, Agile Software Development, Agile Project Management, Agile Methodology, Responsible AI, Team Management, Project Management, Project Coordination, Team Leadership, Team Motivation, Cross-Functional Team Leadership, Project Planning, Leadership and Management, Strategic Leadership, Leadership, Leadership Development

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    AutoCAD 3D Design: Modeling and Visualization

    Skills you'll gain: AutoCAD, Autodesk, 3D Modeling, Computer-Aided Design, 3D Assets, Drafting and Engineering Design, Engineering Drawings, Visualization (Computer Graphics), Design Software, Technical Drawing, Computer Graphics, Data Import/Export, Digital Design, Design and Product, System Configuration, Design Elements And Principles

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IBM

    Introduction to DevOps

    Skills you'll gain: DevOps, Agile Methodology, Cloud-Native Computing, Devops Tools, Continuous Integration, CI/CD, Test Driven Development (TDD), Agile Software Development, Scrum (Software Development), Continuous Deployment, Software Development Methodologies, Behavior-Driven Development, Cloud Computing Architecture, Continuous Delivery, Performance Metric, Team Performance Management, Accountability, Culture Transformation, Microservices, Organizational Development

    ★ 4.8 (4.2K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Michigan State University

    How to Start Your Own Business

    Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Financial Statement Analysis, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Self-Starter, Customer Acquisition Management, Business Modeling, Product Development, Balance Sheet, Market Opportunities, New Product Development, Verification And Validation, Milestones (Project Management), Leadership

    ★ 4.5 (1.3K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Personal and Professional Development

    Skills you'll gain: Relationship Building, Professional Networking, Brand Awareness, Relationship Management, Goal-Oriented, Growth Mindedness, Brand Management, Personal Development, Self-Motivation, Goal Setting, Organizational Leadership, Professional Development, Personal Attributes, Self-Awareness, Strategic Leadership, Team Building, Workforce Development, Value Propositions, Culture Transformation, Case Studies

    ★ 4.8 (3.1K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Stock Market Analysis and Trading Tools

    Skills you'll gain: Technical Analysis, Financial Trading, Market Trend, Market Data, Securities Trading, Trend Analysis, Analysis, Data Analysis Software, Market Analysis, Order Entry, Market Dynamics, Order Management, Market Opportunities, Mathematical Theory & Analysis, Risk Management

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Cross-Media Content Creation with Multimodal AI

    Skills you'll gain: Prompt Engineering, AI powered creativity, Responsible AI, Generative AI, Multimodal Prompts, Media Production, AI Workflows, ChatGPT, Content Creation, Photo/Video Production and Technology, Legal Risk, Digital Content, Video Production, Scalability, Mockups, Artificial Intelligence, Style Guides, Social Media Content, Workflow Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • U

    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Marketing, Consumer Behaviour, Customer experience strategy (CX), Customer Engagement, Value Propositions, Target Audience

    ★ 4.8 (1.5K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    ★ 4.3 (220) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Applying Agile Frameworks and Practices in Real Projects

    Skills you'll gain: Agile Software Development, Agile Project Management, Kanban Principles, Project Risk Management, Sprint Retrospectives, Agile Methodology, Team Performance Management, Agile Product Development, Project Management Institute (PMI) Methodology, Workflow Management, Risk Management, Risk Mitigation, Lean Methodologies, Team Management, Team Building, Process Improvement, Scrum (Software Development), Sprint Planning, Backlogs, Project Management Life Cycle

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Master Google Gemini for Work

    Skills you'll gain: Responsible AI, Prompt Engineering, Google Workspace, Google Docs, Digital Marketing Campaigns, Google Sheets, Project Coordination, Marketing Planning, Project Scoping, Business Communication, Generative AI, Project Planning, Content Creation, Web Analytics and SEO, Business Operations, Competitive Analysis, Stakeholder Communications, Business Analysis, Report Writing, Presentations

    ★ 5 (8) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Excel Pivot Tables & Analysis

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Marketing Analytics, Marketing Budgets, Business Reporting, Performance Reporting, Business Intelligence, Data Wrangling, Trend Analysis, Dashboard Creation, Data Manipulation, Data Analysis, Data Presentation, Performance Analysis, Descriptive Analytics, Data Visualization, Timelines

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
1…888990…478

In summary, here are 10 of our most popular product marketing courses

  • The AI-Powered Scrum Master: Scrum Alliance
  • AutoCAD 3D Design: Modeling and Visualization: John Wiley & Sons
  • Introduction to DevOps: IBM
  • How to Start Your Own Business: Michigan State University
  • Personal and Professional Development: University of Michigan
  • Stock Market Analysis and Trading Tools: EDUCBA
  • Cross-Media Content Creation with Multimodal AI: SkillsBooster Academy
  • Arts and Heritage Management: Università Bocconi
  • Salesforce Basics: University of California, Irvine
  • Applying Agile Frameworks and Practices in Real Projects: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok