Advertising courses can help you learn campaign strategy, audience targeting, creative development, and media planning. You can build skills in copywriting, brand management, and analytics to measure campaign effectiveness. Many courses introduce tools like Google Ads, social media platforms, and analytics software, showing how these resources can enhance your advertising efforts and optimize outreach.

Universidad Austral
Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Product Strategy, Marketing, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Product Lifecycle Management, Marketing Planning, Marketing Communications, Advertising, Marketing Strategies, Marketing Channel, Consumer Behaviour, Promotional Strategies, Value Propositions, Market Analysis, Revenue Management, Brand Management, Writing
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Performance Management, Budget Management
Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Content Strategy, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Sales, Growth Strategies, Product Knowledge, Email Marketing, Web Analytics and SEO, Product Strategy, Pay Per Click Advertising, Marketing Automation, Order Management, International Relations, Business Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Data-Driven Decision-Making, Advertising
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Graphic Design, Graphic and Visual Design, Art History, Design, Logo Design, Design Strategies, Visual Design, Typography, Branding, Advertising, Aesthetics, Creativity
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Target Audience, Social Media Marketing, Social Media Campaigns, Style Guides, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months
Arizona State University
Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Business Communication, Advertising, Business Correspondence, Business Planning, Financial Analysis, Communication, Marketing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Content Strategy, Digital Marketing, Target Audience, Marketing Effectiveness, Competitive Analysis, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Advertising, Brand Strategy, Market Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Entrepreneurship, Persona Development
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Paid media, Digital Marketing, Web Analytics, Marketing Effectiveness, Marketing Analytics, Social Media Marketing, Earned Media, Digital Advertising, Social Media, Google Analytics, Analytics, Instagram, Email Marketing, Data-Driven Decision-Making, Customer Data Management, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months