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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing

    Beginner · Course · 1 - 4 Weeks

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    A

    Alfaisal University | KLD

    استراتيجيات تمركز المنتج | Product Positioning Strategies

    Skills you'll gain: Product Lining, Brand Management, Branding, Product Management, Product Marketing, Product Strategy, Brand Strategy, Brand Awareness, Product Promotion, Brand Loyalty, Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    Advanced UX Strategies for Product Managers

    Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Advancing Women in Tech

    The Art & Science of Product Management

    Skills you'll gain: Cross-Functional Team Leadership, AI Product Strategy, Design and Product, Technical Product Management, Engineering Management, Product Management, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, AI Enablement, Artificial Intelligence, Interviewing Skills, Machine Learning, Deep Learning

    4.5
    Rating, 4.5 out of 5 stars
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    158 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    IBM Product Owner

    Skills you'll gain: AI Product Strategy, User Story, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Scrum (Software Development), Stakeholder Communications, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Generative Model Architectures, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Stakeholder Management, Sprint Planning

    4.7
    Rating, 4.7 out of 5 stars
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    7.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Alberta

    Software Product Management

    Skills you'll gain: Agile Software Development, Project Risk Management, Requirements Analysis, Agile Methodology, Agile Project Management, Kanban Principles, Risk Management, Requirements Elicitation, Sprint Retrospectives, Functional Requirement, Sprint Planning, Software Development Methodologies, Agile Product Development, Software Development, Risk Analysis, Scrum (Software Development), Software Technical Review, Risk Management Framework, Product Management, Project Management

    4.7
    Rating, 4.7 out of 5 stars
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    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    AI Business School

    Practical AI and prompting for sales professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, AI Personalization, Sales Presentations, AI Enablement, Sales Process, Artificial Intelligence, LLM Application, Ideation, Automation, Digital Transformation, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Coursera

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Data-Driven Marketing, Marketing Analytics, A/B Testing, Marketing Strategies, Digital Marketing Campaigns, Product Marketing, Campaign Management, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Experience Design, Unsupervised Learning, Model Training, User Experience Design, Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Regression Analysis, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Marketing, Branding, Market Opportunities, User Experience, Market Share, User Centered Design, Market Analysis, Sales Strategy, Strategic Marketing, New Product Development, Brand Strategy, Marketing Strategies, Product Marketing, Marketing Planning, Sales, Entrepreneurship

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    P

    PracticalGrowth

    Lean Management & Process Flow for Knowledge Work

    Skills you'll gain: Lean Manufacturing, Workflow Management, Business Workflow Analysis, Kanban Principles, Process Management, Process Mapping, Lean Methodologies, Standard Operating Procedure, Process Analysis, Continuous Improvement Process, Process Improvement, Service Level Agreement, Business Process Improvement, Operational Efficiency, Service Level, Quality Improvement, Procedure Development, Capacity Management, Expectation Management, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Feasibility Studies, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Value Engineering, Process Optimization, Quality Control

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Marketing Management Essentials: Price and Place: IE Business School
  • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
  • Advanced UX Strategies for Product Managers: Coursera
  • The Art & Science of Product Management: Advancing Women in Tech
  • IBM Product Owner: IBM
  • Software Product Management: University of Alberta
  • Practical AI and prompting for sales professionals: AI Business School
  • GenAI for Product Marketers: Data-Driven Campaigns: Coursera
  • AI Product Management: Duke University
  • Entrepreneurship: Scaling & GTM Growth Strategy : Creo Incubator

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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