Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Maryland, College Park
Skills you'll gain: New Product Development, Innovation, Market Opportunities, Ideation, Entrepreneurship, Product Management, Corporate Strategy, Customer Analysis, Competitive Analysis, Market Analysis, Initiative and Leadership, Target Market, Business Strategy, Value Propositions
Beginner · Course · 1 - 4 Weeks

Advancing Women in Tech
Skills you'll gain: Professional Networking, Interviewing Skills, Leadership, Branding, Product Management, Workforce Development, Amazon Web Services, Recruitment
Beginner · Course · 1 - 4 Weeks

Advancing Women in Tech
Skills you'll gain: Cross-Functional Team Leadership, Technical Product Management, Engineering Management, Product Management, Team Leadership, Artificial Intelligence and Machine Learning (AI/ML), User Experience Design, Design, Software Design, Artificial Intelligence, Interviewing Skills, Machine Learning, Deep Learning, Technical Communication
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric
Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Product Strategy, Sprint Retrospectives, Backlogs, Agile Product Development, Agile Software Development, Scrum (Software Development), Stakeholder Communications, Agile Methodology, Responsible AI, Kanban Principles, Generative AI, Product Roadmaps, Virtual Teams, Information Technology, Agile Project Management, Computer Hardware, Product Strategy, ChatGPT, Stakeholder Management, Sprint Planning
Beginner · Professional Certificate · 3 - 6 Months

University of Alberta
Skills you'll gain: Agile Software Development, Requirements Analysis, Agile Methodology, Sprint Planning, Kanban Principles, Risk Management, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Business Requirements, Software Development Methodologies, Software Development, User Requirements Documents, Scrum (Software Development), Software Technical Review, Product Management, Product Requirements, Risk Management Framework, Project Management
Beginner · Specialization · 3 - 6 Months

AI Business School
Skills you'll gain: Prompt Engineering, Multimodal Prompts, Generative AI, AI Enablement, Artificial Intelligence, Ideation, Large Language Modeling, LLM Application, Email Automation, Innovation, Automation, Digital Transformation
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Campaign Management, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, AI Enablement, ChatGPT, Analytics, Automation
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Project Management Life Cycle, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization
Beginner · Course · 1 - 3 Months

Creo Incubator
Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Product Strategy, Generative AI, New Product Development, Prompt Patterns, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, Product Roadmaps, Usability Testing, Product Planning, Commercialization, Artificial Intelligence, Responsible AI, Product Strategy, Project Management Life Cycle, OpenAI, ChatGPT
Beginner · Professional Certificate · 3 - 6 Months