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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    Alfaisal University | KLD

    استراتيجيات تمركز المنتج | Product Positioning Strategies

    Skills you'll gain: Product Lining, Brand Management, Branding, Product Management, Product Marketing, Product Strategy, Brand Strategy, Brand Awareness, Product Promotion, Brand Loyalty, Marketing

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Maryland, College Park

    Modern Product Leadership

    Skills you'll gain: Team Motivation, Negotiation, Team Leadership, Agile Product Development, Product Roadmaps, Team Building, Organizational Leadership, Conflict Management, Leadership, Scaled Agile Framework, Leadership Development, Strategic Leadership, Agile Methodology, Leadership and Management, Product Management, Management Training And Development, Drive Engagement, Team Management, Product Demonstration, Initiative and Leadership

    Beginner · Course · 1 - 3 Months

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    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Maryland, College Park

    Creative Design, Prototyping, and Testing

    Skills you'll gain: Product Development, Product Design, Prototyping, Product Management

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    102 reviews

    Beginner · Course · 1 - 3 Months

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    University of Alberta

    Software Product Management

    Skills you'll gain: Agile Software Development, Project Risk Management, Requirements Analysis, Agile Methodology, Agile Project Management, Kanban Principles, Risk Management, Requirements Elicitation, Sprint Retrospectives, Functional Requirement, Sprint Planning, Software Development Methodologies, Agile Product Development, Software Development, Risk Analysis, Scrum (Software Development), Software Technical Review, Risk Management Framework, Product Management, Project Management

    4.7
    Rating, 4.7 out of 5 stars
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    12K reviews

    Beginner · Specialization · 3 - 6 Months

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    AI Business School

    Practical AI and prompting for sales professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, AI Personalization, Sales Presentations, General Sales Practices, AI Enablement, Artificial Intelligence, Ideation, Automation, Digital Transformation, Innovation

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    AI Strategy and Marketing Leadership

    Skills you'll gain: Data Storytelling, Product Marketing, Marketing Planning, Marketing Budgets, Data Presentation, Competitive Intelligence, Campaign Management, Project Planning, Product Management, Data Literacy, Campaign Planning, Go To Market Strategy, Document Management, Decision Intelligence, Project Controls, Product Planning, AI literacy, Competitive Analysis, Marketing Strategies, Leadership

    Beginner · Course · 3 - 6 Months

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    Microsoft

    Launch Your GTM Career

    Skills you'll gain: Applicant Tracking Systems, Go To Market Strategy, Product Marketing, Marketing Operations, Campaign Management, Oral Expression, Marketing, Business Metrics, Professional Development, LinkedIn, Marketing Management, Verbal Communication Skills, Professionalism, Interviewing Skills, Digital Marketing Campaigns, Keyword Research, Job Analysis, Content Optimization, Storytelling, Performance Measurement

    Intermediate · Course · 1 - 4 Weeks

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    John Wiley & Sons

    Building Tech Products that Customers Love

    Skills you'll gain: Product Strategy, Product Management, Prototyping, Product Development, New Product Development, Technical Product Management, Stakeholder Engagement, Team Oriented, Stakeholder Management, Design and Product, Design Thinking, Team Management, Product Design, Continuous Delivery, Organizational Structure, Cross-Functional Team Leadership, Design Strategies, Design, Customer Service, Design Specifications

    Intermediate · Course · 1 - 3 Months

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    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Marketing, Branding, Market Opportunities, User Experience, Market Share, User Centered Design, Market Analysis, Sales Strategy, Strategic Marketing, New Product Development, Brand Strategy, Marketing Strategies, Product Marketing, Marketing Planning, Sales, Entrepreneurship

    Intermediate · Course · 1 - 3 Months

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    PracticalGrowth

    Lean Management & Process Flow for Knowledge Work

    Skills you'll gain: Lean Manufacturing, Workflow Management, Business Workflow Analysis, Kanban Principles, Process Management, Process Mapping, Lean Methodologies, Standard Operating Procedure, Process Analysis, Continuous Improvement Process, Process Improvement, Service Level Agreement, Business Process Improvement, Operational Efficiency, Service Level, Quality Improvement, Procedure Development, Capacity Management, Expectation Management, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Microsoft Go-To-Market Strategy

    Skills you'll gain: Go To Market Strategy, Prompt Engineering, Marketing Analytics, Conversion Funnel Analysis, Applicant Tracking Systems, Competitive Analysis, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Planning, Campaign Management, Marketing Automation, Generative AI Agents, Value Propositions, Digital Marketing Campaigns, Marketing Strategies, Strategic Marketing, Product Marketing, Prompt Engineering Tools, Marketing Operations

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • استراتيجيات تمركز المنتج | Product Positioning Strategies: Alfaisal University | KLD
  • Modern Product Leadership: University of Maryland, College Park
  • Marketing Management Essentials: Price and Place: IE Business School
  • Creative Design, Prototyping, and Testing: University of Maryland, College Park
  • Software Product Management: University of Alberta
  • Practical AI and prompting for sales professionals: AI Business School
  • AI Strategy and Marketing Leadership: Coursera
  • Launch Your GTM Career: Microsoft
  • Building Tech Products that Customers Love: John Wiley & Sons
  • Entrepreneurship: Scaling & GTM Growth Strategy: Creo Incubator

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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