Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Tecnológico de Monterrey
Skills you'll gain: Persona Development, Performance Metric, Smart Goals, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media, Active Listening, B2B Sales, Marketing Strategies, Marketing, Content Strategy, Content Creation, Calendar Management
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer experience strategy (CX), Strategic Communication, Marketing Communications, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Channel, Data-Driven Decision-Making, Marketing Strategy and Techniques, Integrated Marketing Communications, Personalized Service, Consumer Behaviour, Data Ethics, Social Media, Emerging Technologies, Artificial Intelligence, Augmented Reality
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Social Media Management, Social Media Content, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Content Creation, Scheduling, Target Market, Driving engagement, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Marketing Budgets, Competitive Analysis, Customer Acquisition Management, Online Advertising, Digital Marketing, Marketing Strategies, Social Media Campaigns, Customer Retention, Digital Advertising, Marketing Analytics, Marketing Effectiveness, Advertising Campaigns, Strategic Marketing, Performance Metric, Customer Analysis, Market Analysis, Data-Driven Decision-Making, Peer Review, Target Audience
Intermediate · Course · 1 - 4 Weeks

Tecnológico de Monterrey
Skills you'll gain: Social Media, Social Media Content, Social Media Strategy, Key Performance Indicators (KPIs), Social Network Analysis, Facebook, Pinterest, LinkedIn, Instagram, TikTok, Analytics, Target Audience
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Campaign Management, Copywriting, Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Customer Analysis, Promotional Strategies, Customer Insights, Marketing Materials, Digital Advertising, Marketing, Content Performance Analysis, Photo/Video Production and Technology, Content Creation, Video Production
Beginner · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Marketing Budgets, Advertising Campaigns, Social Media Marketing, Social Media, Digital Advertising, Advertising, Social Media Strategy, Social Media Management, Goal Setting
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Analytics, Video Production, Social Media Marketing, Social Media Content, Business Marketing, Marketing Channel, Customer Engagement, Gmail, Target Audience, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Analytics, Analysis, Google Analytics, Promotions and Campaigns, Process Optimization, Return On Investment
Intermediate · Course · 1 - 3 Months