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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Excel

    Skills you'll gain: Excel Macros, Prompt Engineering, Microsoft Excel, Data Cleansing, Excel Formulas, Pivot Tables And Charts, Microsoft Copilot, Dashboard, Forecasting, Data Presentation, Data Storytelling, Data Processing, Data Visualization Software, Data Manipulation, Data Visualization, Workflow Management, Data Preprocessing, Data Quality, Statistical Analysis, Data Transformation

    4.2
    Rating, 4.2 out of 5 stars
    ·
    288 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Integrative Nursing

    Skills you'll gain: Nursing Practices, Nursing Management, Clinical Leadership, Patient Evaluation, Nursing, Nursing Care, Clinical Nursing, Patient Education And Counseling, Mindfulness, Contraindication, Pain Management, Patient Referral, Health Assessment, Clinical Assessment, Treatment Planning, Chronic Diseases, Patient-centered Care, Music, Patient Communication, Manual Therapy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    915 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Business Planning, New Business Development, Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Capstone Project

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    493 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google People Management Essentials

    Skills you'll gain: Team Leadership, Employee Coaching, Team Performance Management, Performance Management, Constructive Feedback, People Development, Goal Setting, Delegation Skills, Culture Transformation, Relationship Management, Resource Management, AI Enablement, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    294 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Drug Development and Pharmacoepidemiology

    Skills you'll gain: Medication Therapy Management, Drug Development, Clinical Trials, Pharmaceuticals, Pharmacotherapy, Pharmacology, Medical Prescription, Patient Education And Counseling, Clinical Research, Pre-Clinical Development, Patient Safety, Medical Devices, Statistical Analysis, Value-Based Care, Epidemiology, Utilization Management, Health Policy, Program Evaluation, Public Health, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Michigan

    The Science of Success: What Researchers Know that You Should Know

    Skills you'll gain: Growth Mindedness, Action Oriented, Resilience, Conscientiousness, Personal Development, Self-Motivation, Relationship Building, Optimism, Goal Setting, Persistence, Planning, Self-Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, General Networking, Computer Engineering, Cybersecurity, IBM Cloud, Failure Analysis

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    851 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Sports Medicine, Correlation Analysis, Data Preprocessing, Predictive Modeling, Matplotlib, Applied Machine Learning, Statistical Modeling, Injury Prevention, Athletic Training, Analytics, Data Analysis, Statistical Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    275 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Commercialization

    Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmacotherapy, Pharmacology, Intellectual Property, Sales Strategy, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Marketing Strategies, Business Strategies, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Ideation, Productivity Software, AI Enablement, Marketing Materials, Writing and Editing, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Packaging and Labeling, Financial Analysis

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • Microsoft Excel: Microsoft
  • Integrative Nursing: University of Minnesota
  • Information Technology Entrepreneurship & Startup: University of Minnesota
  • Google SEO Capstone Project: University of California, Davis
  • Google People Management Essentials: Google
  • Drug Development and Pharmacoepidemiology: Johns Hopkins University
  • Channel Management and Retailing : IE Business School
  • The Science of Success: What Researchers Know that You Should Know: University of Michigan
  • Developing Industrial Internet of Things: University of Colorado Boulder
  • Sports Performance Analytics: University of Michigan

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