• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Advanced Campaign & Channel Analytics

    Skills you'll gain: Google Analytics, Dashboard Creation, A/B Testing, Prompt Engineering, Dashboard, Data Storytelling, Customer Retention, Data Presentation, Customer Relationship Management (CRM) Software, Performance marketing, Paid media, Email Marketing, Web Analytics, Data-Driven Marketing, Marketing Budgets, Forecasting, Marketing Analytics, Generative AI, Marketing Effectiveness, Performance Analysis

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google

    Assets, Threats, and Vulnerabilities

    Skills you'll gain: Threat Modeling, Threat Management, Vulnerability Management, Cyber Threat Intelligence, Security Awareness, Cybersecurity, Vulnerability Assessments, Threat Detection, MITRE ATT&CK Framework, Data Security, Cyber Security Strategy, Cyber Risk, Authorization (Computing), Malware Protection, Authentications, Security Controls, Risk Management Framework, Identity and Access Management, Data Management, Cryptography

    ★ 4.8 (4.2K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Mastering Communication, Persuasion, and Buyer Engagement

    Skills you'll gain: Closing (Sales), Sales Presentation, Active Listening, Selling Techniques, Conflict Management, General Sales Practices, Persuasive Communication, Sales, Sales Strategy, Verbal Communication Skills, Storytelling, Sales Management, Negotiation, Emotional Intelligence, Drive Engagement, Relationship Management, Overcoming Objections, Empathy & Emotional Intelligence, Customer Relationship Building, Strategic Marketing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Amazon Web Services

    AWS Cloud Solutions Architect

    Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Identity and Access Management, Data Lakes, Amazon DynamoDB, Serverless Computing, Cloud Computing, Amazon S3, Scalability, Cloud Infrastructure, Amazon Elastic Compute Cloud, Event-Driven Programming, Cloud Security, Solution Architecture, Amazon Web Services, IT Security Architecture, Data Architecture, Cloud Computing Architecture, Interactive Data Visualization, Software Architecture

    ★ 4.8 (7.1K) · Intermediate · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
  • S

    Sage Publications

    Strategic Choices and Organizational Transformation

    Skills you'll gain: Strategic Decision-Making, Organizational Strategy, Strategic Leadership, Corporate Strategy, Strategic Thinking, Business Leadership, Business Transformation, Business Strategy, Strategic Planning, Entrepreneurship, Organizational Development, Organizational Change, Innovation, New Business Development, Organizational Effectiveness, Strategic Partnership, Business Modeling, Business Management, Strategic Marketing, Strategic Communication

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Implement B2C Lifecycle Tactics

    Skills you'll gain: Marketing Automation, Customer Analysis, Email Marketing, Data-Driven Marketing, Customer Insights, Cross-Channel Marketing, Promotional Strategies, Marketing Effectiveness, Campaign Management, Promotions and Campaigns, Email Automation, Marketing Strategies, Personalized Campaigns, Product Lifecycle Management, Performance Measurement, Customer Retention, A/B Testing, E-Commerce, Sales, B2B Sales

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Email & Lifecycle Marketeer with AI Professional Certificate

    Skills you'll gain: Email Marketing, Prospecting and Qualification, Email Automation, Marketing Automation, A/B Testing, Copywriting, Prompt Engineering, Customer Retention, Cross-Channel Marketing, Email Security, Data-Driven Marketing, HubSpot CRM, Marketing Analytics, Content Performance Analysis, Customer Analysis, Customer Relationship Management (CRM) Software, Campaign Management, Marketing Effectiveness, Target Audience, E-Commerce

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IESE Business School

    Claves de la Dirección de Empresas

    Skills you'll gain: Strategic Marketing, Financial Statement Analysis, Income Statement, Financial Statements, People Management, Accounting, Team Performance Management, Balance Sheet, Financial Data, Financial Accounting, Marketing Planning, Product Marketing, Leadership Development, Market Share, Financial Acumen, Marketing, Accrual Accounting, Team Management, Case Studies, Financial Analysis

    ★ 4.8 (3.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Content Creation and Copywriting

    Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Marketing Collateral, Generative AI, Visual Storytelling, Content Optimization, AI powered creativity, Content Creation, AI Personalization, Prompt Engineering Tools, Animations, ChatGPT, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning

    ★ 4.5 (795) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • H

    Harvard Business School Online

    Building Competitive Advantage

    Skills you'll gain: Business Strategy, Value Propositions, Strategic Thinking, Strategic Partnership, Product Strategy, Competitive Analysis, Corporate Strategy, Business Strategies, Technology Strategies, Business Modeling, Customer experience strategy (CX), Journey Mapping, Customer Analysis, Revenue Management, Business Relationship Management, Market Dynamics, Market Opportunities, Relationship Management, Market Share, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • H

    HRCI

    HRCI Human Resource Associate

    Skills you'll gain: Talent Acquisition, Training and Development, Compensation and Benefits, Training Programs, Recruitment, Employee Training, Full Cycle Recruitment, Job Analysis, Diversity Equity and Inclusion Initiatives, Compensation Management, Performance Appraisal, Job Evaluation, Developing Training Materials, Compensation Strategy, Performance Management, Occupational Safety and Health Administration (OSHA), Human Resource Policies, Compliance Management, Compliance Training, Employee Relations

    ★ 4.8 (3.4K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Ready
    Job Ready
  • N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Social Media Analytics, Real Time Data, Social Media Content, Data Collection, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Data-Driven Marketing, Analytics, Social Media Strategy, Content Strategy, Text Mining, Data-Driven Decision-Making

    ★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…969798…529

In summary, here are 10 of our most popular marketing strategy courses

  • Advanced Campaign & Channel Analytics: Coursera
  • Assets, Threats, and Vulnerabilities: Google
  • Mastering Communication, Persuasion, and Buyer Engagement: Sage Publications
  • AWS Cloud Solutions Architect: Amazon Web Services
  • Strategic Choices and Organizational Transformation: Sage Publications
  • Implement B2C Lifecycle Tactics: Coursera
  • Email & Lifecycle Marketeer with AI Professional Certificate: Coursera
  • Claves de la Dirección de Empresas: IESE Business School
  • Content Creation and Copywriting: Coursera
  • Building Competitive Advantage: Harvard Business School Online

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok