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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    Meta

    Meta Community Management

    Skills you'll gain: Discussion Facilitation, Content Performance Analysis, Social Media Content, Conflict Management, Content Creation, Social Media Analytics, Driving engagement, Content Marketing, Mediation, Content Strategy, Loyalty Programs, Diversity Awareness, Content Optimization, Cross-Channel Marketing, Responsible AI, AI Personalization, Drive Engagement, Social Media Management, Brand Loyalty, Data Analysis

    Beginner · Professional Certificate · 3 - 6 Months

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    Skillshare

    YouTube Channel Growth: Use ChatGPT to Level Up Your Content

    Skills you'll gain: Responsible AI, ChatGPT, AI powered creativity, Prompt Engineering, AI literacy, Artificial Intelligence, Video Production, Copywriting, Content Creation, Keyword Research, Ideation, Search Engine Optimization, Content Optimization, Content Strategy, Data Security

    Beginner · Course · 1 - 4 Weeks

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    EDUCBA

    Forex Trading and Technical Analysis

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Financial Market, Risk Management, Market Data, Marketing Psychology, Market Dynamics, Market Analysis, Risk Analysis, Financial Analysis, Performance Analysis, Risk Control, Test Automation, Analysis, Forecasting, Order Entry, Model Evaluation, Order Management

    Beginner · Specialization · 3 - 6 Months

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    Madecraft

    Impactful Business Communication

    Skills you'll gain: Email Marketing, Non-Verbal Communication, Copywriting, Emotional Intelligence, Newsletters, Empathy & Emotional Intelligence, Virtual Teams, Business Writing, Persuasive Communication, Communication, Interpersonal Communications, Stakeholder Communications, Business Communication, Influencing, Public Speaking, Executive Presence, Professional Development, Active Listening, Presentations, Team Collaboration

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Surveys, Research Methodologies, Analytics, Proposal Writing, Data Analysis, Digital Brand Strategy, Statistical Hypothesis Testing, Survey Creation, Digital Analysis, Statistical Analysis, Correlation Analysis, Business Research, Report Writing, Science and Research

    4.7
    Rating, 4.7 out of 5 stars
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    981 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Write Persuasive Emails

    Skills you'll gain: Overcoming Objections, A/B Testing, Persuasive Communication, B2B Sales, Email Marketing, Business Writing, Sales, Communication, Data-Driven Decision-Making, AI Integrations, Content Performance Analysis, Responsible AI, Data Ethics, Performance Analysis, Community Outreach, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

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    Saïd Business School, University of Oxford

    AI and Sustainability: Leading Responsibly

    Skills you'll gain: Responsible AI, AI Enablement, Sustainable Business, Strategic Leadership, Corporate Sustainability, AI Product Strategy, Governance, Environmental Social And Corporate Governance (ESG), Business Leadership, Sustainable Development, Artificial Intelligence, Sustainable Systems, Social Justice, Organizational Leadership, AI literacy, Organizational Strategy, Sustainable Technologies, Ethical Standards And Conduct, Change Management, Risk Management

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Everyday Excel, Part 1

    Skills you'll gain: Microsoft Excel, Excel Formulas, Data Management, Data Visualization, Spreadsheet Software, Data Validation, Data Cleansing, Consolidation, Microsoft Office, Data Integrity, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
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    3.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Order Entry, Closing (Sales), Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, General Sales Practices, Service Management

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    2.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
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    Coursera

    Test Subject Lines Quickly

    Skills you'll gain: Data-Driven Marketing, Email Marketing, A/B Testing, Campaign Management, Performance Analysis, Data-Driven Decision-Making, Email Automation, Test Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    UNSW Sydney (The University of New South Wales)

    Introduction to Systems Engineering

    Skills you'll gain: Systems Engineering, Systems Development, Construction Management, Systems Development Life Cycle, Systems Architecture, Product Lifecycle Management, System Design and Implementation

    4.7
    Rating, 4.7 out of 5 stars
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    833 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience Design, Design Research, User Experience, User Research, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Human Computer Interaction, Human Factors, Design Elements And Principles, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Meta Community Management: Meta
  • YouTube Channel Growth: Use ChatGPT to Level Up Your Content: Skillshare
  • Forex Trading and Technical Analysis: EDUCBA
  • Impactful Business Communication: Madecraft
  • Market Research: Queen Mary University of London
  • Write Persuasive Emails: Coursera
  • AI and Sustainability: Leading Responsibly: Saïd Business School, University of Oxford
  • Everyday Excel, Part 1: University of Colorado Boulder
  • Salesforce Sales Operations: Salesforce
  • Test Subject Lines Quickly: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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