• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Hypothesis-Driven Development

    Skills you'll gain: Usability Testing, Continuous Delivery, Product Testing, Agile Product Development, Continuous Deployment, DevOps, Agile Methodology, Agile Software Development, User Research, Product Development, Lean Methodologies, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    B2B Sales Negotiation: Leveraging AI

    Skills you'll gain: B2B Sales, Stakeholder Engagement, Overcoming Objections, Solution Sales Engineering, Stakeholder Management, Closing (Sales), Price Negotiation, Negotiation, Sales Management, Sales Presentation, Solution Selling, Active Listening, Sales Operations, Stakeholder Communications, Persuasive Communication, Strategic Partnership, Sales, Proposal Development, Customer and Client Support, Customer Communications Management

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Equity Valuation and Portfolio Analysis

    Skills you'll gain: Technical Analysis, Equities, Portfolio Management, Investment Management, Tax Management, Tax Planning, Financial Market, Private Equity, Investments, Market Trend, Market Data, Business Valuation, Financial Analysis, Market Analysis, Operational Analysis, Financial Trading, Return On Investment, Trend Analysis, Income Tax, Performance Analysis

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Innovation That Works with Professor Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Threat Intelligence, Cyber Security Strategy, Threat Detection, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Computer Security Awareness Training, Cyber Governance, Cost Reduction, Growth Strategies, Commercialization, Business

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Corporate Valuation and Value Creation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Business Valuation, Risk Management, Corporate Strategy, Corporate Finance, Corporate Sustainability, Return On Investment, Finance, Financial Analysis, Financial Market, Governance, Cash Flows, Risk Appetite, Business Strategies, Performance Measurement, Technology Strategies, Sustainable Business, Investments, Digital Analysis, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced Elliott Wave Trading Strategies

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Risk Management Framework, Risk Management, Financial Market, Trend Analysis, Securities Trading, Risk Analysis, Market Analysis, Market Dynamics, Financial Forecasting, Forecasting

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Gestión de marca y producto

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Product Management, Product Strategy, Product Planning, New Product Development, Customer Engagement, Journey Mapping, Internal Communications, Portfolio Management, Competitive Analysis, Employee Engagement, Conversion Funnel Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    753 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Interactive UI Components and Advanced Layouts in Unity

    Skills you'll gain: UI Components, Unity Engine, User Interface (UI), User Interface (UI) Design, Animation and Game Design, User Interface and User Experience (UI/UX) Design, Interactive Design, Usability, Game Design, Layout Design, Animations, Event-Driven Programming, Typography, Scripting

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    High-Impact Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Writing and Editing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations, Target Market

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Data Store, Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Storage Technologies, Data Architecture, Requirements Analysis, Data Processing, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Requirements Elicitation, Vector Databases, Extract, Transform, Load, Data Lakes, Data Integration, Infrastructure as Code (IaC), Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    598 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Corporate Strategy, Competitive Analysis, Decision Making, Market Analysis, Global Marketing, Growth Strategies, Market Opportunities, Value Propositions, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Investment Management and Portfolio Strategies

    Skills you'll gain: Portfolio Management, Financial Statements, Investment Management, Investments, Financial Statement Analysis, Market Analysis, Financial Planning, Financial Market, Financial Analysis, Wealth Management, Portfolio Risk, Risk Analysis, Equities, Risk Management, Return On Investment, Derivatives, Risk Appetite

    Mixed · Course · 1 - 4 Weeks

1…9899100…440

In summary, here are 10 of our most popular product marketing courses

  • Hypothesis-Driven Development: University of Virginia
  • B2B Sales Negotiation: Leveraging AI: Coursera
  • Equity Valuation and Portfolio Analysis: EDUCBA
  • Innovation That Works with Professor Jagdish Sheth: Kennesaw State University
  • Foundations of Corporate Valuation and Value Creation: John Wiley & Sons
  • Advanced Elliott Wave Trading Strategies: EDUCBA
  • Gestión de marca y producto: IE Business School
  • Interactive UI Components and Advanced Layouts in Unity: Packt
  • High-Impact Business Writing: University of California, Irvine
  • DeepLearning.AI Data Engineering: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok