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    • Product Management

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    1215 results for "product management"

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      Advancing Women in Tech

      The Business of Product Management I

      Skills you'll gain: Entrepreneurship, Design and Product, Leadership and Management, Strategy and Operations, Marketing, Product Management, Market Analysis, B2B Sales, Customer Relationship Management, Customer Success, Finance, Market Research, Product Development, Product Strategy, Research and Design, Sales, Strategy, Business Analysis, Business Psychology, Customer Analysis, Cyberattacks, Decision Making, Human Computer Interaction, Marketing Psychology, Security Engineering, User Experience

      4.5

      (625 reviews)

      Beginner · Course · 1-4 Weeks

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      IE Business School

      Brand and Product Management

      Skills you'll gain: Marketing, Brand Management, Design and Product, Product Strategy, Customer Relationship Management, Finance, Business Analysis, Customer Analysis, Entrepreneurship, Leadership and Management, Market Analysis, Market Research, Product Management, Research and Design, Sales, Strategy, Strategy and Operations, Product Development, Visual Design

      4.7

      (2.5k reviews)

      Beginner · Course · 1-3 Months

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      Google

      Google Project Management

      Skills you'll gain: Project Management, Strategy and Operations, Leadership and Management, Scrum (Software Development), Software Engineering, Finance, Change Management, Collaboration, Communication, Entrepreneurship, Marketing, Negotiation, Planning, Sales, Supply Chain and Logistics, Agile Software Development, Benefits, Budget Management, Human Resources, Risk Management, Business Psychology, Operations Management

      4.8

      (40 reviews)

      Beginner · Professional Certificate · 3-6 Months

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      Coursera Project Network

      How to use roadmaps in Jira

      Skills you'll gain: Agile Software Development, Jira (Software), Project Management, Software Engineering, Strategy and Operations, Design and Product, Entrepreneurship, Leadership and Management, Product Management

      4.8

      (97 reviews)

      Intermediate · Guided Project · Less Than 2 Hours

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      Advancing Women in Tech

      Real-World Cloud Product Management

      Skills you'll gain: Cloud Computing, Cloud Storage, Product Management, Research and Design, Business, Marketing, Sales

      4.8

      (52 reviews)

      Beginner · Specialization · 1-3 Months

    • Free

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      National Taiwan University

      Operations Research (3): Theory

      Skills you'll gain: Operations Research, Research and Design, Strategy and Operations, Mathematical Theory & Analysis, Mathematics

      5.0

      (46 reviews)

      Advanced · Course · 1-3 Months

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      Coursera Project Network

      Get started with Jira

      Skills you'll gain: Agile Software Development, Jira (Software), Project Management, Scrum (Software Development), Software Engineering, Strategy and Operations, Operations Management, Supply Chain Systems, Supply Chain and Logistics

      4.7

      (347 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Digital Marketing, Marketing, Marketing Management, Media Strategy & Planning, Sales, E-Commerce, Communication, Data Analysis, Social Media, Search Engine Optimization, Advertising, Leadership and Management, Strategy and Operations, Business Communication, Customer Success, Professional Development, Research and Design, Survey Creation, Data Visualization, Entrepreneurship, Persona Research, Storytelling, Strategy, Web Design, Web Development, Web Development Tools, Brand Management, Writing, Accounting, Back-End Web Development, Computer Networking, Customer Relationship Management, Customer Support, Data Management, Finance, Financial Analysis, Human Resources, Market Analysis, Market Research, Mathematical Theory & Analysis, Mathematics, Networking Hardware, Supply Chain and Logistics

      4.8

      (12.2k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      Free

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      Imperial College London

      Creative Thinking: Techniques and Tools for Success

      Skills you'll gain: Research and Design, Entrepreneurship, Creativity, Leadership and Management, Business Psychology, Human Learning, Problem Solving, Business Analysis, Collaboration, Communication, Critical Thinking, Innovation, Strategy and Operations, Design and Product, Product Development

      4.7

      (3.8k reviews)

      Beginner · Course · 1-3 Months

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      Google

      Google Data Analytics

      Skills you'll gain: Data Analysis, Data Science, Statistical Programming, Business Analysis, SQL, Spreadsheet Software, Business, Data Visualization, Data Management, R Programming, Exploratory Data Analysis, Statistical Visualization, Communication, Statistical Analysis, Data Analysis Software, Business Communication, Data Structures, Data Visualization Software, Tableau Software, Big Data, Cloud Computing, Collaboration, Conflict Management, Critical Thinking, Customer Analysis, General Statistics, Leadership and Management, Plot (Graphics), Probability & Statistics, Small Data, Algorithms, Application Development, Budget Management, Computational Logic, Computer Architecture, Computer Networking, Computer Programming, Computer Programming Tools, Cryptography, Data Mining, Data Model, Database Administration, Database Design, Databases, Decision Making, Design and Product, Distributed Computing Architecture, Entrepreneurship, Extract, Transform, Load, Feature Engineering, Finance, Full-Stack Web Development, Interactive Data Visualization, Machine Learning, Mathematical Theory & Analysis, Mathematics, Network Security, Other Programming Languages, Problem Solving, Product Design, Programming Principles, Project Management, Research and Design, Security Engineering, Security Strategy, Software Engineering, Software Security, Storytelling, Theoretical Computer Science, Visual Design, Visualization (Computer Graphics), Web Development

      4.8

      (107k reviews)

      Beginner · Professional Certificate · 3-6 Months

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      LearnQuest

      Scrum Master Certification

      Skills you'll gain: Software Engineering, Agile Software Development, Scrum (Software Development), Continuous Integration, DevOps, Software Testing, Leadership and Management, Strategy and Operations, Application Development, Design and Product, Product Design, Supply Chain and Logistics, Entrepreneurship, Estimation, Operations Management, Planning, Probability & Statistics, Project Management, Software Engineering Tools, Supply Chain Systems, Finance, Risk Management, Sales

      4.7

      (1.9k reviews)

      Beginner · Specialization · 3-6 Months

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      Coursera Project Network

      Build a Product Roadmap with Aha!

      Skills you'll gain: Design and Product, Entrepreneurship, Product Management, Product Strategy, Strategy and Operations, Leadership and Management, Marketing, Sales, Strategy

      4.4

      (79 reviews)

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular product management courses

    • The Business of Product Management I: Advancing Women in Tech
    • Brand and Product Management: IE Business School
    • Google Project Management: Google
    • How to use roadmaps in Jira: Coursera Project Network
    • Real-World Cloud Product Management: Advancing Women in Tech
    • Operations Research (3): Theory: National Taiwan University
    • Get started with Jira: Coursera Project Network
    • Google Digital Marketing & E-commerce: Google
    • Creative Thinking: Techniques and Tools for Success: Imperial College London
    • Google Data Analytics: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Product Management

    • If you're looking for the best free Product Management courses, then you can"t go wrong with Innovation through Design, Agile with Atlassian Jira and Creative Thinking, you"ll find everything you need to become an expert in product management. Entrepreneurship Development course will also teach you the basics of launching a product and growing your business venture.‎

    • For those just beginning their journey in product management, Coursera's Product Management Essentials course is a great place to start. Additionally, learning Agile project management methods and principles can be helpful for those already in the field, which can be achieved with the UVA Darden Digital Product Mangement and Agile Project Management courses. Additionally, Coursera offers classes on Creative Thinking and Agile Development and Scrum that are perfect for any product manager to get up to speed with the latest industry trends.‎

    • For those looking to advance their product management skills, Coursera offers a variety of courses. For example, How to Use Roadmaps in Jira is a great course for learning how to create and manage product roadmaps. Additionally, Agile Planning for Software Products is a great course for learning how to use agile planning techniques to manage software products.‎

    • Product management encompasses the processes used to develop, market, and sell a product. Like project planning in other fields, the effective use of these techniques is important to ensuring that products are delivered on time and within their budget. However, product management is being transformed by the ability to access unprecedented amounts of marketing and consumer data, as well as the emergence of the market for digital products like apps which have a much more complex product lifecycle.

      Thus, expertise in modern product management methods is critically important. Whether you’re developing physical or software products, a familiarity with digital marketing analytics, user testing, and other customer research techniques provide invaluable insights on product/market fit to guide the development and marketing process. In industries like tech that prize innovation and speed, new frameworks like design thinking, Agile, and Scrum are popular ways to structure product development teams and processes to rapidly ideate, iterate, and bring new digital products to market.

      Regardless of the product you’re developing and your preferred methodology, the work of a product manager is still fundamentally about managing teams and ensuring they work together effectively. So, while modern product management techniques are increasingly important for meeting the needs of today’s marketplace, interpersonal “soft skills” will always be essential tools for professionals in this field.‎

    • Skilled product managers are essential to the success of any company creating new products to sell, including any type of physical product ranging from new toys to manufacturing equipment to consumer electronics. While every physical product category has its own specific production and marketing requirements, there are also many shared similarities for product management processes that can allow professionals in this field to pursue careers across different industries.

      In contrast, product managers need more specialized expertise to work in tech, where a familiarity with specific software development and product management methodologies is a prerequisite for many companies. Product managers are also greatly elevated in importance in tech, to the point where McKinsey has called them “mini-CEOs” - and noted an emerging trend of product management “emerging as a new training ground for future tech CEOs.”‎

    • Yes, Coursera has a wide range of courses available in business as well as computer science topics - including product management, which often sits at the intersection of these two fields. You can learn about traditional product management techniques as well as specialized digital product methodologies from top-ranked institutions like the University of Virginia, HEC Paris, and the University of Alberta, or leading companies like Atlassian.

      Learning online also lets you to pursue your product management education on a flexible schedule, allowing you to build valuable new skills while continuing to work at your current job - or working on your latest entrepreneurial venture.‎

    • Before you start to learn product management, it’s helpful to have a background or experience in strategic thinking, communication, research, technology, project management, presentation, and financial or analytical practices. Getting good at these skills will help you if you choose to work in this field. Working in product management generally means you are seeking ways to improve your product, whether it’s a software product or a box of cereal. Using your leadership skills, you could show a strategic vision that’s positive for your company’s product. Your skills in strategy, marketing, sales, engineering, and administrative work could also be beneficial to learning and working in product management.‎

    • The kinds of people who are best suited for roles in product management are professionals who have a strategic or analytical background, can communicate ideas well, have knowledge of the product technology, and are able to persuade investors or executives on the merit of the product’s benefits. Working as a software developer, product associate, or junior marketing exec could possibly lead to moving into an eventual product management role. This person would also have to be qualified for the role. That would mean that the person should show capabilities in strategy, planning, and leadership, while also having the right temperament and qualifications for the role.‎

    • If you're a person who loves to strategize and plan how a product works, understand what its benefits are, and show how it can potentially improve one’s life, you may be a good fit for a role in product management. It takes a special personality to meet those requirements. If you can speak with knowledge and enthusiasm about a product to tech developers, salespeople, and senior executives, your personality may be right for this type of job. Being a product manager is currently a high-demand job, as many companies need people like this who can work equally with a variety of teams.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.
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