Introduction

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From the course by Ludwig-Maximilians-Universität München (LMU)
Advanced Competitive Strategy
417 ratings
Ludwig-Maximilians-Universität München (LMU)

Advanced Competitive Strategy

417 ratings
Course 2 of 4 in the Specialization Competitive Strategy and Organization Design
From the lesson
Maintaining your Customer Base

Meet the Instructors

  • Tobias Kretschmer
    Tobias Kretschmer
    Professor
    Institute for Strategy, Technology and Organization