Michigan State University
Structure: Building the Frame for Business Growth
Michigan State University

Structure: Building the Frame for Business Growth

This course is part of How to Start Your Own Business Specialization

Taught in English

Some content may not be translated

Ken Szymusiak
Forrest S. Carter
David Wheeler

Instructors: Ken Szymusiak

14,089 already enrolled

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Gain insight into a topic and learn the fundamentals


(148 reviews)

9 hours (approximately)
Flexible schedule
Learn at your own pace

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Shareable certificate

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7 quizzes


Gain insight into a topic and learn the fundamentals


(148 reviews)

9 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills


Build your subject-matter expertise

This course is part of the How to Start Your Own Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 4 modules in this course

Great companies are built upon great structures. We believe this structure is comprised of four critically important components: 1.) Development of your financial statements. 2.) Creating your legal entity. 3.) Protecting your intellectual property. 4.) Building your team. In Module 1, the learner will receive an introduction to the basics of the three financial statements: Income Statement, Balance Sheet and Statement of Cash Flows. By the end of this module you should be able to recognize the differences between each financial statement and understand the role they play in assessing the performance of your company. To close out the module you will be challenged to develop your first projected income statement for your business concept.

What's included

6 videos4 readings3 quizzes1 peer review1 discussion prompt

By the end of this module, you will be able to explain the difference between C-Corps and LLC entities. You will also be able to use this understanding in order to establish your own business entity.

What's included

2 videos1 quiz1 peer review1 discussion prompt

Intellectual property is an often misunderstood component of business success. By the end of this module you will have an understanding for the basic forms of intellectual property protection and the role each one may play in the development of your small business.

What's included

4 videos3 quizzes1 discussion prompt

Who you surround yourself with as you launch your venture will have an enormous impact on whether or not you succeed or fail. In this module we cover why team matters and how to recruit the right people to join your cause. By the end of this module you should have a feel for the characteristics of people that would be a good fit for your team and you will put your skills to the test by developing a staffing plan for you venture.

What's included

3 videos1 reading1 peer review1 discussion prompt


Instructor ratings
4.6 (18 ratings)
Ken Szymusiak
Michigan State University
6 Courses96,589 learners

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Reviewed on Oct 30, 2020

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