About this Course

3,009 recent views
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 27 hours to complete
Spanish
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Beginner Level
Approx. 27 hours to complete
Spanish

Offered by

Placeholder

IE Business School

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Introducción al Capstone y al caso de estudio "Hotel Ipsum: una estrategia de marketing y comercial para sobrevivir".

2 hours to complete
1 video (Total 7 min), 4 readings
Week
2

Week 2

6 hours to complete

Realizar un análisis de mercado a través del estudio de mercado y del comportamiento de los consumidores.

6 hours to complete
5 videos (Total 29 min), 1 reading, 2 quizzes
Week
3

Week 3

6 hours to complete

Desarrollando la estrategia de marketing a través del posicionamiento.

6 hours to complete
7 videos (Total 29 min), 2 readings, 2 quizzes
Week
4

Week 4

6 hours to complete

Adaptar el marketing mix a la estrategia: producto, precio, place (lugar) y promoción.

6 hours to complete
7 videos (Total 59 min)

Reviews

TOP REVIEWS FROM PROYECTO CAPSTONE ESTRATEGIA DE MARKETING

View all reviews

About the Estrategia de marketing Specialization

Estrategia de marketing

Frequently Asked Questions

More questions? Visit the Learner Help Center.