When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
En el proyecto final será necesario que utilices todos los conocimientos adquiridos a lo largo de esta especialización, para desarrollar un plan de marketing coherente para un producto o servicio.
What's included
1 video4 readings
Show info about module content
1 video•Total 7 minutes
Bienvenido al proyecto Capstone de estrategia de marketing.•7 minutes
4 readings•Total 120 minutes
Resumen de este proyecto Capstone y del proceso de evaluación.•10 minutes
Nota sobre el método de casos de estudio.•20 minutes
Hotel Ipsum: una estrategia comercial y de marketing para sobrevivir.•70 minutes
¡Conozcamos Colombia un poco mejor!•20 minutes
Realizar un análisis de mercado a través del estudio de mercado y del comportamiento de los consumidores.
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide.
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Learner reviews
5.0
26 reviews
5 stars
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3.70%
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D
DB
5·
Reviewed on Oct 6, 2017
Excelente, los felicito señores profesores, muy bueno e importante.Dios les bendiga.
M
MM
5·
Reviewed on Jan 22, 2018
¡Excelente curso! Me ha sido muy práctico, todo muy bien explicado, y me parece mejor este método de evaluación colaborativa que los típicos tests. ¡Enhorabuena!
R
RT
5·
Reviewed on Aug 18, 2025
¡Me ha servido y enseñado mucho, estoy agradecido!
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.