Automatic Data Processing, Inc. (ADP)
Creating an Engaging Candidate Experience
Automatic Data Processing, Inc. (ADP)

Creating an Engaging Candidate Experience

Laura Stoker

Instructor: Laura Stoker

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • A clear understanding of the importance and impact of candidate experience

  • Best practices on creating an engaging candidate experience

  • A step-by-step guide to improve your interview process “from hello to goodbye”

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

Placeholder

Build your subject-matter expertise

This course is part of the A Manager's Guide to Modern Hiring by AIRS® Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
Placeholder
Placeholder

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Placeholder

There are 3 modules in this course

In this module, you will look at the candidate journey and why the candidate experience is so important. We will cover the four stages of a candidate's journey — attract, convert, close, and delight — and how each stage provides an opportunity to influence candidate behavior, experience, and attitude towards the employer brand. We will look at the need to build relationships and trust with candidates through marketing tactics, engaging and celebrating each new relationship, and maintaining contact even after the interview process. Lastly, this module emphasizes the need for companies to provide a stress-free and streamlined application process, stay in touch with candidates, and create an environment that encourages individuals to re-apply in the future or to refer friends and colleagues to the company.

What's included

4 videos2 readings1 assignment

This module focuses on the importance of treating candidates as customers and creating a positive experience for them throughout the recruitment process. It highlights how personalized attention, feedback, and follow-through can enhance a candidate's experience and promote brand loyalty even if they are not hired. The module also stresses the importance of treating candidates as guests, providing logistic details, and turning down candidates while creating a positive experience. It includes case scenarios to help learners practice how to manage situations that may arise during the recruitment process. In addition, the module provides examples of WOW moments that organizations can use to create positive experiences for candidates. The module is designed to help recruiters and hiring managers provide exceptional experiences that can attract and retain top talent.

What's included

3 videos1 reading1 assignment

This module emphasizes the importance of creating a positive candidate experience at each stage of the interview process. It provides best practices, ideas, and suggestions for creating a welcoming environment for candidates, including how to greet and introduce them, set up an interview room, select an interview team, schedule interviews, avoid repetitive questioning, and fill the void. Overall, the "WOW Checklist" module aims to help recruiters and hiring managers create an interview process that leaves a lasting impression on candidates and ultimately leads to better candidate retention rates.

What's included

2 videos1 reading2 assignments1 peer review

Instructor

Instructor ratings
4.8 (5 ratings)
Laura Stoker
Automatic Data Processing, Inc. (ADP)
5 Courses2,221 learners

Offered by

Recommended if you're interested in Personal Development

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

New to Personal Development? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions