About this Course

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Flexible deadlines
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Beginner Level
Approx. 23 hours to complete
English
Subtitles: English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 23 hours to complete
English
Subtitles: English

Offered by

University of Illinois at Urbana-Champaign logo

University of Illinois at Urbana-Champaign

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

MODULE 0: Orientation and Introduction to the Case Study Method

4 hours to complete
5 videos (Total 62 min), 6 readings, 3 quizzes
5 videos
Case Method Analysis14m
Defining the Problem11m
Writing an Executive Summary9m
The BlackBerry Case15m
6 readings
Syllabus10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Module 0 Readings and Resources10m
About the Jeopardy Quiz10m
2 practice exercises
Orientation Quiz10m
Demographics Survey26m
4 hours to complete

MODULE 1: What Makes a Great New Product

4 hours to complete
3 videos (Total 35 min), 1 reading, 2 quizzes
3 videos
Why New Products Succeed12m
New Product Ideas12m
1 reading
Module 1 Readings and Resources10m
Week
2

Week 2

6 hours to complete

MODULE 2: Product Development Customer Knowledge Requirement

6 hours to complete
4 videos (Total 71 min), 1 reading, 4 quizzes
4 videos
Stages in New Product Development14m
Steps in Customer Insight Research22m
The Kellogg's Case14m
1 reading
Module 2 Readings and Resources10m
Week
3

Week 3

4 hours to complete

MODULE 3: Identifying the Voice of Your Customer

4 hours to complete
3 videos (Total 40 min), 1 reading, 2 quizzes
3 videos
Voice of the Customer (VOC)12m
House of Quality13m
1 reading
Module 3 Readings and Resources10m
Week
4

Week 4

5 hours to complete

MODULE 4: Design Thinking and Customer Journey Maps

5 hours to complete
6 videos (Total 59 min), 2 readings, 3 quizzes
6 videos
Design Thinking Part 21m
Mapping Customer Experiences12m
Creating Customer Personas7m
Creating Customer Journey Maps17m
Gies Online Programs3m
2 readings
Module 4 Readings and Resources10m
Congratulations!10m
1 practice exercise
End of Course Survey52m

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Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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