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Hôtel “De l'étoile” - a hotel in crisis?

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Hôtel “De l'étoile” - a hotel in crisis?

This course is part of Hotel Management: Distribution, Revenue and Demand Management Specialization

Instructor: Peter O'Connor

5,961 already enrolled

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4 modules

Gain insight into a topic and learn the fundamentals.

122 reviews

8 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

122 reviews

8 hours to complete

Flexible schedule

Learn at your own pace

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Taught in English

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This course is part of the Hotel Management: Distribution, Revenue and Demand Management Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 4 modules in this course

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.

Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.

Module details

In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.

What's included

6 videos5 readings1 peer review

6 videosTotal 22 minutes

Introduction to the capstone project: Peter O'Connor2 minutes
Situational Analysis: Peter O'Connor4 minutes
First Interview with Greg Sayer, Owner of the hotel3 minutes
Interview with Gabriella Bidewell, General Manager6 minutes
Discussion between Sally Smith and Fred Adam, Revenue Mangers3 minutes
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis4 minutes

5 readingsTotal 50 minutes

Hotel de l'étoile income statement10 minutes
Hotel de l'étoile Distribution Report10 minutes
Hotel de l'Etoile market segmentation report10 minutes
Smith Travel Research Report: Trend report10 minutes
Hotel location map10 minutes

1 peer reviewTotal 120 minutes

Analysis of the situation120 minutes

Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.

What's included

1 video1 peer review

Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.

What's included

1 video1 peer review

Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.

What's included

1 video1 peer review

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Instructor

Instructor ratings

(25 ratings)

Peter O'Connor

ESSEC Business School

4 Courses73,782 learners

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ESSEC Business School

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Showing 3 of 122

Reviewed on Jul 15, 2020

Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.

Reviewed on Jun 18, 2019

Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!

Reviewed on Oct 17, 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

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