About this Course
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Approx. 10 hours to complete

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Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified)

Skills you will gain

Opportunity IdentificationManagementInnovationEntrepreneurship

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

Suggested: 3-5 hours/week...


Subtitles: English, Spanish, Portuguese (Brazilian), Chinese (Simplified)

Syllabus - What you will learn from this course

3 hours to complete

Introduction to Innovation and Entrepreneurship

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.

10 videos (Total 62 min), 8 readings, 1 quiz
10 videos
Preview of the Master of Professional Studies in Technology Entrepreneurship6m
Introduction to the course5m
What is entrepreneurship?4m
Who is an entrepreneur?7m
Entrepreneurship, creativity, & innovation6m
The world's most innovative companies6m
Types of innovation14m
Entrepreneurs and strategic decisions6m
The opportunity analysis canvas3m
8 readings
Welcome to Developing Innovative Ideas for New Companies10m
Meet Dr. James V. Green10m
Connect with your Classmates10m
Our book for the course10m
Reading: The Opportunity Analysis Canvas10m
"The Innovator's Dilemma" by Clayton Christensen10m
"Out of Our Minds: Learning to be Creative" by Ken Robinson10m
1 practice exercise
Entrepreneurial perspective14m
2 hours to complete

Entrepreneurial Mindset, Motivations, and Behaviors

This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

8 videos (Total 49 min), 3 readings, 1 quiz
8 videos
Entrepreneurial mindset9m
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8m
Entrepreneurial motivations7m
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2m
Entrepreneurial behaviors4m
Risk taking in entrepreneurial decision-making6m
Risk, uncertainty, and stakeholder involvement8m
3 readings
Reading: The Opportunity Analysis Canvas10m
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan10m
1 practice exercise
Entrepreneurial mindset, motivations, and behaviors18m
2 hours to complete

Industry Understanding

This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.

9 videos (Total 91 min), 3 readings, 1 quiz
9 videos
Knowledge conditions6m
Demand conditions17m
Industry lifecycle10m
Industry structure23m
Competitive advantage15m
Learning curve5m
Complementary assets6m
Reputation effects4m
3 readings
Reading: The Opportunity Analysis Canvas10m
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber10m
1 practice exercise
Industry analysis14m
3 hours to complete

Customer Understanding and Business Modeling

This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

12 videos (Total 96 min), 6 readings, 2 quizzes
12 videos
Macro changes that increase new venture opportunities7m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2m
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1m
Exploring real market needs6m
Satisfying real market needs8m
Strategic positioning8m
Strategic planning3m
Value innovation6m
Opportunity identification6m
Bonus Lecture: Business Models from the Classroom38m
Information Session6m
6 readings
Reading: The Opportunity Analysis Canvas10m
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries10m
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur10m
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne10m
Learn More10m
2 practice exercises
Customer analysis20m
Business plan evaluation22m
122 ReviewsChevron Right


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Top Reviews

By DFeb 9th 2017

thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical

By PLMar 11th 2016

This course is interesting and appropriately paced for an online class. I recommend it to all beginning entrepreneurs as a way to start thinking about how to start their company.



Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

About University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

About the Entrepreneurship: Launching an Innovative Business Specialization

Develop your entrepreneurial mindset and skill sets, learn how to bring innovations to market, and craft a business model to successfully launch your new business. The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’. In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch....
Entrepreneurship: Launching an Innovative Business

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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