Introduction to customer understanding

From the course by University of Maryland, College Park
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
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From the lesson
Customer Understanding and Business Modeling
This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

Meet the Instructors

  • Dr. James V. Green
    Dr. James V. Green
    Director of Entrepreneurship Education
    Maryland Technology Enterprise Institute