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Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

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Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship

This course is part of Entrepreneurship: Launching an Innovative Business Specialization

Instructor: Dr. James V. Green

93,008 already enrolled

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

1,464 reviews

8 hours to complete

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

4 modules

Gain insight into a topic and learn the fundamentals.

1,464 reviews

8 hours to complete

Flexible schedule

Learn at your own pace

97%

Most learners liked this course

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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This course is part of the Entrepreneurship: Launching an Innovative Business Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to: * Identify and analyze entrepreneurial opportunities; * Enhance your entrepreneurial mindset; * Improve your strategic decision-making; and * Build innovative business models. Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.

Module details

This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and entrepreneurship.

What's included

9 videos9 readings1 assignment

9 videosTotal 56 minutes

Preview of the Course2 minutes
Introduction to the course5 minutes
What is entrepreneurship?5 minutes
Who is an entrepreneur?7 minutes
Entrepreneurship, creativity, & innovation6 minutes
The world's most innovative companies6 minutes
Types of innovation14 minutes
Entrepreneurs and strategic decisions6 minutes
The opportunity analysis canvas4 minutes

9 readingsTotal 40 minutes

Welcome to Developing Innovative Ideas for New Companies3 minutes
Meet Dr. James V. Green3 minutes
Connect with your Classmates3 minutes
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes
Our book for the course3 minutes
Reading: The Opportunity Analysis Canvas20 minutes
Slides1 minute
"The Innovator's Dilemma" by Clayton Christensen1 minute
"Out of Our Minds: Learning to be Creative" by Ken Robinson1 minute

1 assignmentTotal 20 minutes

Entrepreneurial perspective20 minutes

This module explores entrepreneurial thinking with attention to entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

What's included

8 videos3 readings1 assignment

8 videosTotal 49 minutes

Introduction to entrepreneurial mindset, motivations, and behaviors2 minutes
Entrepreneurial mindset9 minutes
Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com8 minutes
Entrepreneurial motivations8 minutes
Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?2 minutes
Entrepreneurial behaviors5 minutes
Risk taking in entrepreneurial decision-making7 minutes
Risk, uncertainty, and stakeholder involvement8 minutes

3 readingsTotal 22 minutes

Reading: The Opportunity Analysis Canvas20 minutes
Slides1 minute
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan1 minute

1 assignmentTotal 20 minutes

Entrepreneurial mindset, motivations, and behaviors20 minutes

This module examines how to recognize entrepreneurial opportunities based on market conditions and industry factors.

What's included

9 videos3 readings1 assignment

9 videosTotal 91 minutes

Introduction to industry understanding1 minute
Knowledge conditions6 minutes
Demand conditions18 minutes
Industry lifecycle10 minutes
Industry structure24 minutes
Competitive advantage16 minutes
Learning curve6 minutes
Complementary assets7 minutes
Reputation effects4 minutes

3 readingsTotal 22 minutes

Reading: The Opportunity Analysis Canvas20 minutes
Slides1 minute
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber1 minute

1 assignmentTotal 20 minutes

Industry analysis20 minutes

This module introduces approaches to understanding customers, developing compelling solutions, and crafting winning business models.

What's included

11 videos6 readings2 assignments

11 videosTotal 89 minutes

Introduction to customer understanding1 minute
Macro changes that increase new venture opportunities7 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?2 minutes
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?1 minute
Exploring real market needs7 minutes
Satisfying real market needs8 minutes
Strategic positioning8 minutes
Strategic planning4 minutes
Value innovation6 minutes
Opportunity identification7 minutes
Bonus Lecture: Business Models from the Classroom39 minutes

6 readingsTotal 29 minutes

Reading: The Opportunity Analysis Canvas20 minutes
Slides1 minute
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries1 minute
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur1 minute
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne1 minute
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators5 minutes

2 assignmentsTotal 50 minutes

Customer analysis30 minutes
Business plan evaluation20 minutes

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Instructor

Instructor ratings

(219 ratings)

Dr. James V. Green

University of Maryland, College Park

13 Courses203,614 learners

Offered by

University of Maryland, College Park

Learner reviews

5 stars
77.21%
4 stars
17.46%
3 stars
3.68%
2 stars
0.47%
1 star
1.15%

Showing 3 of 1464

Reviewed on Jul 22, 2021

Teaching was made easy with real life illustrations. It made it easy to understand the course. I had a good time learning this first course.

Reviewed on Jan 21, 2020

Great course! I learned so much about what an entrepreneur is all about. I highly recommend this course if you are planning to start your own business.

Reviewed on Feb 8, 2017

thank you very much i did enjoy a lot the all program was relevant to the current situation of the economy i am really great-full for your courses its time for me to do it in practical

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