When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 7 modules in this course
This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things.
Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one.
Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.
This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement.
What's included
5 videos9 readings3 assignments1 peer review
Show info about module content
5 videos•Total 32 minutes
Command Center•3 minutes
Revisiting Strategy•7 minutes
Directing Vision•6 minutes
Mission Remarkable•5 minutes
Gearing Up To Score•10 minutes
9 readings•Total 46 minutes
Five Steps to a Strategic Plan•3 minutes
What is a Vision Statement?•5 minutes
Sample Vision Statements•3 minutes
Review What Is Strategy?•7 minutes
Invest in Your Success•4 minutes
Why Small Businesses Should Scrap Strategic Planning•4 minutes
What is a Mission Statement?•6 minutes
Understanding Goals•10 minutes
Why are Goals and Objectives Important?•4 minutes
3 assignments•Total 72 minutes
Understanding What It Will Take To Launch•30 minutes
Review of Key Strategy Concepts•30 minutes
Understanding a Strategy Statement•12 minutes
1 peer review•Total 120 minutes
Business Startup Plan: The Strategy Statement•120 minutes
Gearing Up Mindset: Resource Focus
Module 2•5 hours to complete
Module details
This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business.
What's included
5 videos4 readings2 assignments1 peer review
Show info about module content
5 videos•Total 43 minutes
It's Not Gambling, But There Are Risks•8 minutes
Effect Your Logic•10 minutes
What's Your Stake - Part 2•10 minutes
What's Your Stake - Part 3•9 minutes
What's Your Stake - Part 4•6 minutes
4 readings•Total 32 minutes
Are Entrepreneurs Born or Made?•7 minutes
Summary: The Myth of the Idea•10 minutes
The Value of Social Capital in Starting a Business•10 minutes
4 Reasons Social Capital Trumps All•5 minutes
2 assignments•Total 60 minutes
Keys to Starting Upside Down•30 minutes
Capital Options•30 minutes
1 peer review•Total 150 minutes
Resource Inventory•150 minutes
Gearing Up Business: Funding Focus
Module 3•4 hours to complete
Module details
This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business.
What's included
3 videos9 readings3 assignments1 peer review
Show info about module content
3 videos•Total 26 minutes
Who Can Stake You - Part One?•6 minutes
Who Can Stake You - Part Two?•7 minutes
Who Can Stake You - Part Three•12 minutes
9 readings•Total 50 minutes
35 Great Ways to Fund A Small Business•7 minutes
Find Financing, Even If You Don't Fit a 'Type'•5 minutes
Startup Business Loans•3 minutes
5 Things You Should Know About Revenue-Based Financing•5 minutes
The Basics of Crowdfunding•5 minutes
How to Finance a Business With Your 401K•5 minutes
The Search Fund Model•5 minutes
10 Tips For Bootstrapping Your Startup•5 minutes
Bootstrapping A Lean Startup•10 minutes
3 assignments•Total 90 minutes
Money Milestones•30 minutes
Who Can You Ask?•30 minutes
Which 'Boots' Fund Best?•30 minutes
1 peer review•Total 60 minutes
Getting in with the In Crowd•60 minutes
Gearing Up Business: Design Focus
Module 4•2 hours to complete
Module details
This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business.
What's included
3 videos6 readings2 assignments
Show info about module content
3 videos•Total 29 minutes
What Game To Play?•10 minutes
Designing For Breakthrough•9 minutes
Type Cast Your Business•10 minutes
6 readings•Total 44 minutes
Business Models Business Strategy•10 minutes
Reinventing Business Models Through Risk Management•7 minutes
How to Identify Your Riskiest Business Model•5 minutes
Blue Ocean Strategy: Creating Your Own Market•5 minutes
Value Innovation - The Key to Blue Ocean Strategy•7 minutes
Four types of market (market maturity): Where does your startup’s product belong?•10 minutes
2 assignments•Total 60 minutes
What Makes Your Business Model Work?•30 minutes
Knowing Your Market•30 minutes
Gearing Up Business: Execution Funding
Module 5•4 hours to complete
Module details
This module completes step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. As discussed in modules three and four there are three areas that must be addressed to help insure that your business is capable and ready to create and deliver its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, This module focuses on the third and final of these requirements: finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. Finalizing these operational tasks not only provides a checklist for launch, but a budget for launch as well. At the end of this module you will have a production plan and accompanying budget along with a startup budget.
Top-Down-Forecasting for Pre-revenue Startups•10 minutes
Buying Power Index by State•2 minutes
Buying Power Index for Key Cities•2 minutes
Bottom Up Forecasting for Pre-Revenue Startups•10 minutes
What Makes A Good Production Plan•5 minutes
Principal Factors in Successful Production Planning•5 minutes
Retail Range Planning, Merchandise Planning and Assortment Planning•3 minutes
Supply-Chain Mapping - The How To Guide•5 minutes
Cost of Goods Sold & Cost of Services•3 minutes
How Do I Calculate the Direct - Cost of Sales for an Internet Startup•3 minutes
Ready to Start a Business? Here’s What It Will Cost•3 minutes
Two Weeks to Startup-Day 3_ Calculating Startup Costs•5 minutes
3 assignments•Total 90 minutes
Navigating Market Potential•30 minutes
Operational Details•30 minutes
Counting the Costs•30 minutes
Gearing Up For Market Creation & ABC Plan
Module 6•5 hours to complete
Module details
This module addresses the third (Get Market Created) and fourth (Get 'ABC' Game Plan) steps of the process to prepare for your capstone experience and business launch. These two steps prepare the business to connect with individuals and organizations in its market, form and nurture relationships and create customers. There is a saying in sports that winning cures all ills. There are several reasons that lead to business failures, most if not all can be cured with enough customers. Peter Drucker, who many describe as the father of modern business consulting, is famously quoted as saying, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” In essence a business is to create value, then create a customer. At the end of this model you will be able to develop a marketing plan and sales plan outlining the specific tools you will use to connect with and create customers.
What's included
10 videos14 readings2 assignments
Show info about module content
10 videos•Total 118 minutes
The Essence of Business Essentials•16 minutes
Points of Distinction - Part 1•8 minutes
Points of Distinction - Part 2•11 minutes
It Takes A Village - Part 1•8 minutes
It Takes a Village - Part 2•13 minutes
Tools of Engagement: Mar-ke-Tcccs - Part 1•11 minutes
Tools of Engagement: Mar-ke-Tcccs - Part 2•10 minutes
Tools of Engagement: Mar-ke-Tcccs - Part 3•10 minutes
Tools of Engagement: Mar-ke-Tcccs - Part 4•11 minutes
The Anthem: ABC•19 minutes
14 readings•Total 101 minutes
Essence of Marketing•10 minutes
A Case for Entrepreneurial Marketing•5 minutes
Entrepreneurial Marketing for Your Business•5 minutes
Use These 5 Steps to Create a Marketing Plan•5 minutes
Getting to Grips with Content Marketing for Small Businesses•10 minutes
Creating New Markets•10 minutes
How to Create an Effective Marketing Plan•3 minutes
A Simple Guide for Startups to Determine Marketing Budget•10 minutes
7 Tips to Create Facebook Ads That Convert•10 minutes
Google Adwords Benchmarks•3 minutes
Sales vs. Marketing -- Marketing Always Changes•10 minutes
The Elements of a Successful Sales Business Plan•10 minutes
6 Growth Hacking Success Stories•5 minutes
Art of Rainmaking•5 minutes
2 assignments•Total 60 minutes
Understanding Marketing•30 minutes
Marketing Planning•30 minutes
Checklist for Launch
Module 7•2 hours to complete
Module details
This module presents the fifth and last step to prepare for your capstone experience and the launch of your business. At the end of this module you will have a completed a formalized final launch plan laying out the execution steps for your capstone experience.
What's included
1 peer review
Show info about module content
1 peer review•Total 120 minutes
Launch Plan•120 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
Instructor ratings
Instructor ratings
We asked all learners to give feedback on our instructors based on the quality of their teaching style.
Michigan State University has been advancing the common good with uncommon will for more than 150 years.
One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.