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There are 7 modules in this course
If you want to run ads that truly cut through the noise, this course provides you with the skills to do so. Learn how to build powerful multi-platform campaigns across TikTok, X, Pinterest, Quora, Reddit, ShareChat, and Snapchat—platforms where attention is real and competition is low.
You’ll master account setup, campaign structure, objectives, targeting layers, and creative strategy while working with tools like TikTok Ads Manager, Pinterest Business Manager, Reddit Ads Manager, Quora Ads Manager, ShareChat Ads, and Snapchat Ads.
From lead generation and conversions to website traffic, app installs, and video views, you’ll learn how to launch, track, and optimize ads with confidence. With insights dashboards, event tracking, pixels, custom audiences, automated rules, trend tools, and creative libraries, you’ll gain the skills modern advertisers need.
Perfect for beginners, marketers, and business owners, this course helps you grow brands with smart, data-driven advertising. Enroll today and become the media buyer who delivers real results.
This module covers complete TikTok Ads setup, campaign structure, targeting, creatives, analytics, and optimization using TikTok Ads Manager.
What's included
20 videos6 assignments
Show info about module content
20 videos•Total 74 minutes
Course Introduction•1 minute
Tiktok Section Overview•2 minutes
TikTok Ads Overview•2 minutes
How to Open A TikTok Ads Account•2 minutes
Auction Basics•2 minutes
TikTok Ads Manager Overview•7 minutes
Campaign Structure•2 minutes
Campaign Level•4 minutes
Ad Group: Customer Targeting•4 minutes
Ad Level•3 minutes
Lead Gen Campaign Creation•12 minutes
Website Traffic Campaign Creation•4 minutes
Audience Manager, Comments•7 minutes
Creative Section•3 minutes
Automated Rules•4 minutes
Leads, Recommendation Center•3 minutes
Custom Reports•3 minutes
Audience Insights, Comment Insights, Video Insights•3 minutes
This module teaches you how to plan, create, and optimize X ad campaigns using objectives, targeting, bid types, creatives, and conversion tracking.
What's included
17 videos6 assignments
Show info about module content
17 videos•Total 75 minutes
X Ads Section Overview•1 minute
X Ads Overview•3 minutes
5 Reasons Why You Should Use X Ads•5 minutes
X Ads Structure•3 minutes
How To Set Up Your X Ads Account•3 minutes
X Campaign Objectives•6 minutes
Setting Up A X Ad Campaign To Drive Traffic•4 minutes
Ad Group Details & Bid Types•6 minutes
Audience Demographics - Gender, Age & Location•4 minutes
Ad Group - Devices•3 minutes
Targeting Features•7 minutes
Placements•3 minutes
X Ad Creative•3 minutes
Setting Up A X Ad Campaign To Get More Reach•10 minutes
How To Set Up X Conversion Tracking•6 minutes
X Custom Audiences - Lists•4 minutes
X Custom Audiences - Website Activity•4 minutes
6 assignments•Total 79 minutes
Checkpoint Quiz•10 minutes
Checkpoint quiz•12 minutes
Checkpoint quiz•12 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Pinterest Advertising
Module 3•3 hours to complete
Module details
This module guides you through Pinterest’s visual ad ecosystem, including campaign setup, targeting, Performance+ campaigns, trends, analytics, and conversion tracking.
What's included
24 videos8 assignments
Show info about module content
24 videos•Total 69 minutes
Pinterest Section Overview•1 minute
Pinterest Ads Overview•3 minutes
Why is Pinterest Advertising Unique?•3 minutes
Pinterest Ads Account Structure•2 minutes
How To Set Up Your Pinterest Ads Account•1 minute
Pinterest Campaign Objectives•2 minutes
Setting Up A Pinterest Ad Campaign To Drive Brand Awareness•3 minutes
Ad Group Details & Bid Types•3 minutes
Targeting Details•6 minutes
Pinterest Ad Creative•5 minutes
Performance+ Campaign Creation•3 minutes
Video Campaign Creation•4 minutes
Pinterest Conversion Tracking•4 minutes
Pinterest Custom Audiences•5 minutes
Pinterest Business Manager•3 minutes
Pinterest Billing•1 minute
Pinterest Ad Reports•4 minutes
Ad Recommendations•2 minutes
Ad Account History•2 minutes
Pinterest Analytics•2 minutes
Audience Insights•3 minutes
Conversion Insights•2 minutes
Pinterest Trends•3 minutes
Bulk Editor•2 minutes
8 assignments•Total 106 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•12 minutes
Checkpoint Quiz•12 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Quora Advertising
Module 4•2 hours to complete
Module details
This module helps you master Quora Ads formats, intent-based targeting, and multiple campaign types such as traffic, video, lead gen, and conversions.
This module explores Reddit’s community-driven ad platform, teaching you campaign setup, audience tools, Events Manager, and authentic ad strategies for niche communities.
AI Copywriter, Ad Inspiration, Post Library•5 minutes
History, Brand Safety, Billing•3 minutes
Business Manager•2 minutes
8 assignments•Total 98 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•10 minutes
Checkpoint Quiz•8 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Proficiency Quiz•15 minutes
Sharechat Advertising
Module 6•1 hour to complete
Module details
This module focuses on ShareChat Ads setup, campaign objectives, regional audience targeting, event tracking, and reporting for India’s diverse user base.
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This is ideal for aspiring marketers, freelancers, business owners, students (or a jobseeker ingeneral), agencies, and more – anyone who really wants to dominate paid ads outside of Google. If youare trying to reach new audiences on new platforms, this course is designed for you.
Will this course teach me how to choose the right platform for my business goals?
Yes. You’ll understand the unique benefits of each platform — say, TikTok for virality, Pinterest for high-intent buyers, Reddit for deep communities, and Snapchat for Gen-Z — and how to choose the ideal channel based on your product or campaign goal.
Do I need prior experience in digital marketing to join this course?
No. The course begins with the basics of the platform and gradually delves deeper into targeting, reporting, optimization, and analytics. Whether you are a beginner or already running ads, the step-by-step lessons make learning easy and practical.
What makes this course different from typical Facebook or Google ads training?
This program targets a few underutilizedbut potentially high-ROI platforms that other marketers overlook, giving you an edge when ad costs are still low, audiences are new to advertising, and results tend to be more favorable.
Will I learn how to track conversions across all platforms?
Definitely, the course will teach students how to set up pixels, configure events, track apps, create lead forms, and optimize conversions for all platforms.
Does this course cover automation tools available on these ad platforms?
Yes. From TikTok Automated Rules, to Reddit’s Bulk Import and AI tools, to Snapchat’s Events Manager—discover how you can streamline workflows, save time, and optimize campaign performance.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.