About this Course

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Learner Career Outcomes

71%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Approx. 9 hours to complete
English

Skills you will gain

Music businessMarketingCrowdfundingSocial MediaNetworking

Learner Career Outcomes

71%

got a tangible career benefit from this course

33%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Approx. 9 hours to complete
English

Instructor

Offered by

Placeholder

Berklee College of Music

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(1,405 ratings)Info
Week
1

Week 1

1 hour to complete

Welcome!

1 hour to complete
1 video (Total 2 min), 5 readings, 1 quiz
1 video
5 readings
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
Join the Discussion!10m
1 practice exercise
What do you hope to accomplish?30m
2 hours to complete

Your Foundation

2 hours to complete
4 videos (Total 39 min), 3 readings, 1 quiz
4 videos
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
3 readings
Overcoming An Internal Struggle10m
Join Your Study Group10m
Case Study: Elisa Smith's IVI10m
1 practice exercise
Case Study: Elisa Smith's IVI30m
Week
2

Week 2

1 hour to complete

Your Brand

1 hour to complete
4 videos (Total 31 min), 2 readings, 1 quiz
4 videos
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
2 readings
Using Brand Names in Your Songwriting10m
Join Your Study Group10m
1 practice exercise
Case Study: Brand Partnerships30m
Week
3

Week 3

2 hours to complete

Your Record

2 hours to complete
5 videos (Total 46 min), 3 readings, 1 quiz
5 videos
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
3 readings
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
Join Your Study Group10m
1 practice exercise
Case Study: Do You Need A Producer?30m
Week
4

Week 4

2 hours to complete

Your Money

2 hours to complete
5 videos (Total 31 min), 3 readings, 1 quiz
5 videos
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
3 readings
10 Tips for Running a Successful Crowdfunding Campaign10m
Join Your Study Group10m
Reviewing Rench's Crowdfunding Campaign10m
1 practice exercise
Case Study: Successful Crowdfunding30m
1 hour to complete

Your Career

1 hour to complete
1 video (Total 1 min), 2 readings, 1 quiz
1 video
2 readings
Launching Your Career10m
Join Your Study Group10m

Reviews

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