This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
Offered By
Berklee College of MusicAbout this Course
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Learner Career Outcomes
71%
got a tangible career benefit from this course
33%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Approx. 9 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Skills you will gain
Music businessMarketingCrowdfundingSocial MediaNetworking
Learner Career Outcomes
71%
got a tangible career benefit from this course
33%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Approx. 9 hours to complete
English
Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish
Offered by
Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Syllabus - What you will learn from this course
1 hour to complete
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 hour to complete
1 video (Total 2 min), 5 readings, 1 quiz
1 video
Welcome!1m
5 readings
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
Join the Discussion!10m
1 practice exercise
What do you hope to accomplish?30m
2 hours to complete
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
2 hours to complete
4 videos (Total 39 min), 3 readings, 1 quiz
4 videos
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
3 readings
Overcoming An Internal Struggle10m
Join Your Study Group10m
Case Study: Elisa Smith's IVI10m
1 practice exercise
Case Study: Elisa Smith's IVI30m
1 hour to complete
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
1 hour to complete
4 videos (Total 31 min), 2 readings, 1 quiz
4 videos
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
2 readings
Using Brand Names in Your Songwriting10m
Join Your Study Group10m
1 practice exercise
Case Study: Brand Partnerships30m
2 hours to complete
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
2 hours to complete
5 videos (Total 46 min), 3 readings, 1 quiz
5 videos
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
3 readings
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
Join Your Study Group10m
1 practice exercise
Case Study: Do You Need A Producer?30m
2 hours to complete
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
2 hours to complete
5 videos (Total 31 min), 3 readings, 1 quiz
5 videos
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
3 readings
10 Tips for Running a Successful Crowdfunding Campaign10m
Join Your Study Group10m
Reviewing Rench's Crowdfunding Campaign10m
1 practice exercise
Case Study: Successful Crowdfunding30m
1 hour to complete
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 hour to complete
1 video (Total 1 min), 2 readings, 1 quiz
1 video
2 readings
Launching Your Career10m
Join Your Study Group10m
Reviews
TOP REVIEWS FROM BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
by ETAug 25, 2020
As a Marketing student, I have to admit that I really liked this course. It gave me a clearer idea of the music industry and suggestions from a Marketing perspective on how to promote an artist!
by AAOct 3, 2020
This course has helped me a lot in finding put the driving forces to accomplish my career goal as a musician. Moreover it helped me to identify the various music brand partnership around the globe.
by AMJul 16, 2020
This course is really helpful for those who want to build a career in music or want to build a band and managing them. Great Class, simple concepts, and connecting it all to your dream.
by ZVMar 20, 2018
Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.
Frequently Asked Questions
When will I have access to the lectures and assignments?
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
Is financial aid available?
Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.
Will I earn university credit for completing the Course?
This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.
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