This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.
Offered By
Berklee College of MusicAbout this Course
Learner Career Outcomes
62%
got a tangible career benefit from this course
29%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Approx. 10 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
What you will learn
Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign
Skills you will gain
Music businessMarketingCrowdfundingSocial MediaNetworking
Learner Career Outcomes
62%
got a tangible career benefit from this course
29%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.
Approx. 10 hours to complete
English
Subtitles: French, Portuguese (European), Russian, English, Spanish
Offered by
Berklee College of Music
Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online.
Syllabus - What you will learn from this course
1 hour to complete
Welcome!
Welcome to Building Your Career in Music: Developing a Brand and Funding Your Music! Before you begin the course, we will cover all the details about the course and what you'll need to know to get the most out of your experience.
1 hour to complete
1 video (Total 2 min), 5 readings, 1 quiz
2 hours to complete
Your Foundation
In this lesson, we will begin to lay the foundation for who you are as an artist and a leader. We'll discuss the importance of having a strong sense of your identity, vision, and intention and we'll also how leverage your natural skills as a musician, like intuition and collaboration, to work for you as an entrepreneur. Finally, we'll discuss how to become a better band leader.
2 hours to complete
4 videos (Total 39 min), 3 readings, 1 quiz
2 hours to complete
Your Brand
Now that you have a strong foundation (your IVI), we'll discuss building your brand and your fanbase. We'll go over tips for building a presence on social media and how to connect to your fans and potential business partners on a personal level by learning how to network effectively. Finally, we'll discuss the trend of artist-brand partnerships and why a brand partnership might be a smart move for independent artists.
2 hours to complete
4 videos (Total 31 min), 2 readings, 1 quiz
2 hours to complete
Your Record
In this lesson, we'll focus on planning your recording project, whether it's a full length album or an EP. We'll discuss the role of the producer and the very special relationship that exists between producers and musicians. We'll also discuss how to cast a vision for your project by choosing the right songs, feel, and instrumentation. Finally, we'll learn how to set up a simple recording budget so you can keep track how much your project will cost.
2 hours to complete
5 videos (Total 46 min), 3 readings, 1 quiz
2 hours to complete
Your Money
The majority of this lesson will focus on planning, launching, and managing a crowdfunding campaign. Crowdfunding is a great way to gain support for your music, but running a campaign requires careful planning and preparation. We'll also share a some tips on how to turn your band into a sustainable business.
2 hours to complete
5 videos (Total 31 min), 3 readings, 1 quiz
1 hour to complete
Your Career
Congratulations! You've made it through the course content and now it's time to put what you've learned into practice for your final project.
1 hour to complete
1 video (Total 1 min), 2 readings, 1 quiz
Reviews
TOP REVIEWS FROM BUILDING YOUR CAREER IN MUSIC: DEVELOPING A BRAND AND FUNDING YOUR MUSIC
by AAOct 3, 2020
This course has helped me a lot in finding put the driving forces to accomplish my career goal as a musician. Moreover it helped me to identify the various music brand partnership around the globe.
by ETAug 25, 2020
As a Marketing student, I have to admit that I really liked this course. It gave me a clearer idea of the music industry and suggestions from a Marketing perspective on how to promote an artist!
by AMJul 16, 2020
This course is really helpful for those who want to build a career in music or want to build a band and managing them. Great Class, simple concepts, and connecting it all to your dream.
by AMFeb 2, 2021
Fantastic course! Thank you for being really detailed with how musicians should go around dealing with some of the marketing and finance aspects of pursuing this career!
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
Will I earn university credit for completing the Course?
More questions? Visit the Learner Help Center.
