About this Course
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Learner Career Outcomes

71%

got a tangible career benefit from this course

33%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 2-4 hours/ week...

English

Subtitles: English

What you will learn

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    Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music

  • Check

    Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands

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    Develop a vision for a recording project and engage in a professional conversation with producers

  • Check

    Plan, design, and launch a crowdfunding campaign

Skills you will gain

Music businessMarketingCrowdfundingSocial MediaNetworking

Learner Career Outcomes

71%

got a tangible career benefit from this course

33%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Students should either be an independent music artist themselves or be working as a manager and/or producer with an indie artist.

Approx. 10 hours to complete

Suggested: 4 weeks of study, 2-4 hours/ week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

Welcome!

1 video (Total 2 min), 4 readings, 1 quiz
1 video
4 readings
How This Course Works10m
Earn a Certificate for this Course10m
Connect with Your Classmates10m
A Note from Your Teaching Assistant10m
1 practice exercise
What do you hope to accomplish?8m
2 hours to complete

Your Foundation

4 videos (Total 39 min), 3 readings, 1 quiz
4 videos
Developing Your Identity, Vision, and Intention14m
Musicianship = Entrepreneurship12m
How to Become a More Effective Band Leader10m
3 readings
Overcoming An Internal Struggle10m
About Your Instructor: Leah (a.k.a. Elisa Smith)10m
Case Study: Elisa Smith's IVI10m
1 practice exercise
Case Study: Elisa Smith's IVI20m
Week
2
1 hour to complete

Your Brand

4 videos (Total 31 min), 1 reading, 1 quiz
4 videos
Building Your Fanbase9m
The Art of Networking5m
Partnering With Brands14m
1 reading
Using Brand Names in Your Songwriting10m
1 practice exercise
Case Study: Brand Partnerships20m
Week
3
1 hour to complete

Your Record

5 videos (Total 46 min), 2 readings, 1 quiz
5 videos
Choosing The Right Producer11m
Establishing A Vision and Intention for Your Record9m
Setting Up a Simple Recording Budget13m
Case Study: Do You Need A Producer?10m
2 readings
The Beginning of a Beautiful Friendship10m
Recording In the Studio10m
1 practice exercise
Case Study: Do You Need A Producer?16m
Week
4
1 hour to complete

Your Money

5 videos (Total 31 min), 2 readings, 1 quiz
5 videos
5 Tips for Turning Your Band into a Business2m
Crowdfunding: Pre Launch6m
Crowdfunding: Post Launch6m
Case Study: Successful Crowdfunding14m
2 readings
10 Tips for Running a Successful Crowdfunding Campaign10m
Reviewing Rench's Crowdfunding Campaign10m
1 practice exercise
Case Study: Successful Crowdfunding20m
1 hour to complete

Your Career

1 video (Total 1 min), 1 reading, 1 quiz
1 video
1 reading
Launching Your Career10m
4.5
26 ReviewsChevron Right

Top reviews from Building Your Career in Music: Developing A Brand and Funding Your Music

By ZVMar 21st 2018

Are you missing pieces in your music business understanding? Eliza does a fantastic job of breaking it down to simple concepts, and connecting it all to your dream.

By DMNov 7th 2019

Gives you a pathway to better your band and marketing skills and make a good impression to your audience and potential clients.

Instructor

Avatar

Leah Waldo

Course Author
Berklee Online

About Berklee College of Music

Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music is through the study and practice of contemporary music. For more than half a century, the college has evolved to reflect the state of the art of music and the music business. Berklee serves distance learners worldwide through its award-winning online extension school, Berklee Online....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.