About this Course
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Flexible deadlines

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Beginner Level

Approx. 9 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 9 hours to complete

Suggested: 3 weeks of study, 1-2 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

Persuasive and Credible Communication: An Overview

8 videos (Total 57 min), 1 reading, 5 quizzes
8 videos
Why Persuasion?7m
The journey ahead4m
Persuasion versus Manipulation8m
What is persuasion?7m
Credibility in Persuasion9m
Three Elements of Credibility7m
The Language of Trust8m
1 reading
Instructions for Practice Quiz 310m
5 practice exercises
Quiz 116m
Practice Quiz 210m
Practice Quiz 310m
Summative Quiz 130m
Reflection 14m
Week
2
3 hours to complete

Principles of Persuasive Writing

6 videos (Total 49 min), 3 readings, 1 quiz
6 videos
Analysing your audience8m
Rules for Effective Writing9m
Ways to establish credibility8m
The persuasion map6m
The AIDA framework8m
3 readings
Additional Resources10m
Practice Quiz: Discover your Personality10m
Additional Resources10m
Week
3
3 hours to complete

Persuasive Writing in a Globalised World

4 videos (Total 41 min), 1 reading, 3 quizzes
4 videos
The five dimensions of culture11m
Credibility across cultures12m
Writing a Cover letter7m
1 reading
Additional Resources10m
2 practice exercises
Reflection2m
Reflection 24m
4.4
18 ReviewsChevron Right

Top reviews from Engaging in Persuasive and Credible Communication

By MAApr 4th 2019

It's a very nice chance for having this course. I hope National university of Singapore will provide more courses then.

By KRApr 12th 2018

Excellent content and support materials. I have learned a lot about communications and persuasion!

Instructor

Avatar

Derrick Ng

Centre for English Language Communication

About National University of Singapore

A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment. ...

About the Effective Communication in the Globalised Workplace Specialization

In this Specialization aimed for those who are preparing to enter the workplace, we will share with you some key cultural and linguistic features characterizing effective communication in this increasingly diverse and internationalised workplace. This is done through four courses, building from knowing the self to communicating with the inner circle of colleagues within the organisation and expanding this circle to include external partners and stakeholders. There is also a capstone project which requires you to apply what you have learned in the four courses in real-life contexts potentially with industry players....
Effective Communication in the Globalised Workplace

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.