This course presents a detailed overview of qualitative methods of data collection, including observation, interviews, and focus group discussions. We will start with an in-depth overview of each method, explore how to plan for data collection, including developing data collection guides, and discuss techniques for managing data collection. For observation, we’ll focus on approaches with low levels of interaction with people and the environment (e.g. non-participant observation). We’ll talk about note-taking strategies, the use of observation guides, and approaches to writing up fieldnotes. For interviews, we’ll discuss development of effective question guides and demonstrate interviewing techniques. For focus group discussions, we’ll highlight moderation strategies and how to integrate activities into question guides to promote interaction in the group setting. Finally, we’ll briefly discuss the transcription process for recorded interviews and focus group discussions. Learners of this course will not only be able to put what they learn into practice, but they'll also develop a portfolio of qualitative research materials for career advancement.
About this Course
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
About the Qualitative Research Design and Methods for Public Health Specialization
This specialization will enable public health professionals and researchers to design effective qualitative studies addressing a range of public health issues, select and implement appropriate qualitative methods to meet their study's objectives, and generate and analyze qualitative data.
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