Few capabilities focus agile like a strong analytics program. Such a program determines where a team should focus from one agile iteration (sprint) to the next. Successful analytics are rarely hard to understand and are often startling in their clarity. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn how to build a strong analytics infrastructure for your team, integrating it with the core of your drive to value.
Product Analytics and AI
Product Analytics and AI
This course is part of multiple programs.
Instructor: Alex Cowan
39,486 already enrolled
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Gain insight into a topic and learn the fundamentals.
507 reviews
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
92%
Most learners liked this course
What you'll learn
How to naturally, habitually tie your team’s work to actionable analytics that help you drive to user value.
How to pair your hypotheses on customer personas and problem with analytics.
How to test propositions (a la Lean Startup) so you don’t build features no one wants.
How to instrument actionable observation into everything you build (a la Lean UX).
Skills you'll gain
- Product Management
- Agile Product Development
- Customer Analysis
- Product Development
- Customer Demand Planning
- Customer experience improvement
- Data-Driven Decision-Making
- Product Improvement
- Analytics
- Customer Insights
- Agile Methodology
- Analytical Skills
- AI Product Strategy
- Agile Software Development
- Demand Planning
- Advanced Analytics
- User Experience
- Usability Testing
- A/B Testing
- Software Development
Details to know
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Taught in English
91%
of learners achieved a positive career outcome
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There are 4 modules in this course
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Showing 3 of 507
PS
Reviewed on May 10, 2020
Another fantastic course from Alex Cowan! Insightful, timely and shares great perspective from experts
SA
Reviewed on Dec 18, 2020
I totally loved it, everything make sense , i definitely gonna use it in my own projects. thank you so much
OT
Reviewed on Aug 24, 2025
All you need to know as Product Manager pertaining to Analytics using Lean Start up and Hypothesis Driven development frameworks.
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