University of Pennsylvania

Business Foundations Specialization

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University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems.

Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

323,951 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

from 26,443 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 26,443 reviews of courses in this program

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

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Taught in English

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 1, 13 hours

What you'll learn

Skills you'll gain

Category: Marketing Strategies
Category: Brand Strategy
Category: Marketing
Category: Customer Analysis
Category: Target Market
Category: Promotional Strategies
Category: Marketing Strategy and Techniques
Category: Brand Marketing
Category: Customer Insights
Category: Brand Loyalty
Category: Target Audience
Category: Strategic Marketing
Category: Branding
Category: Product Marketing
Category: Marketing Planning
Category: Go To Market Strategy
Category: Brand Management
Category: Marketing Communications
Category: Marketing Analytics
Category: Marketing Effectiveness
Introduction to Financial Accounting

Introduction to Financial Accounting

Course 2, 15 hours

What you'll learn

Skills you'll gain

Category: Balance Sheet
Category: Income Statement
Category: Financial Statements
Category: Cash Flows
Category: Bookkeeping
Category: Financial Accounting
Category: Accrual Accounting
Category: Financial Statement Analysis
Category: Financial Reporting
Category: Generally Accepted Accounting Principles (GAAP)
Category: Accounting
Category: Performance Measurement
Category: Accruals
Category: Business Metrics
Category: Operational Performance Management
Category: Return On Investment
Category: Revenue Recognition
Category: Financial Analysis
Category: Accounting Records
Managing Social and Human Capital

Managing Social and Human Capital

Course 3, 9 hours

What you'll learn

Skills you'll gain

Category: Performance Appraisal
Category: Organizational Structure
Category: Decision Making
Category: Strategic Decision-Making
Category: Employee Performance Management
Category: Team Motivation
Category: Organizational Change
Category: Change Management
Category: Organizational Leadership
Category: Human Relations Movement
Category: Staff Management
Category: Human Resource Strategy
Category: People Management
Category: Compensation and Benefits
Category: Human Capital
Category: Leadership and Management
Category: Organizational Development
Category: Organizational Effectiveness
Category: Team Performance Management
Category: Leadership Studies
Introduction to Corporate Finance

Introduction to Corporate Finance

Course 4, 9 hours

What you'll learn

Skills you'll gain

Category: Corporate Finance
Category: Cash Flows
Category: Capital Budgeting
Category: Financial Modeling
Category: Financial Analysis
Category: Risk Analysis
Category: Financial Forecasting
Category: Forecasting
Category: Return On Investment
Category: Loans
Category: Finance
Category: Cash Flow Forecasting
Category: Business Valuation
Category: Financial Planning
Introduction to Operations Management

Introduction to Operations Management

Course 5, 16 hours

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Process Improvement
Category: Process Analysis
Category: Operations Management
Category: Capacity Planning
Category: Capacity Management
Category: Lean Manufacturing
Category: Process Mapping
Category: Supply Chain Management
Category: Process Optimization
Category: Quality Management
Category: Quality Improvement
Category: Process Management
Category: Process Improvement and Optimization
Category: Operations
Category: Operational Excellence
Category: Statistical Process Controls
Category: Lean Methodologies
Category: Continuous Improvement Process
Category: Operational Efficiency
Category: Quality Control
Wharton Business Foundations Capstone

Wharton Business Foundations Capstone

Course 6, 16 hours

What you'll learn

Skills you'll gain

Category: Report Writing
Category: Marketing Strategies
Category: Project Design
Category: Constructive Feedback
Category: Strategic Marketing
Category: Business Strategy
Category: Writing
Category: Strategic Thinking
Category: Analysis
Category: Business Analysis
Category: Peer Review
Category: Business
Category: Accounting
Category: Marketing Planning
Category: Marketing
Category: Business Planning
Category: Financial Accounting
Category: Finance

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Instructors

Michael R Roberts
University of Pennsylvania
4 Courses325,228 learners
Christian Terwiesch
University of Pennsylvania
8 Courses196,993 learners
Brian J Bushee
University of Pennsylvania
5 Courses532,281 learners

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