About this Specialization
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100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 7 months to complete

Suggested 4 hours/week

English

Subtitles: English, Vietnamese, Portuguese (Brazilian), Korean, Arabic
User
Learners taking this Specialization are
  • Business Developers
  • Marketing Specialists
  • Entrepreneurs
  • Managing Directors
  • Operations Managers

What you will learn

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    How to evaluate industry evolution

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    How to build and sustain competitive advantage

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    How to formulate and assess business strategies

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    How to align efforts to organizational strategy

Skills you will gain

Strategic AnalysisStrategic ManagementStrategic ThinkingBusiness Strategy
User
Learners taking this Specialization are
  • Business Developers
  • Marketing Specialists
  • Entrepreneurs
  • Managing Directors
  • Operations Managers

100% online courses

Start instantly and learn at your own schedule.

Flexible Schedule

Set and maintain flexible deadlines.

Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 7 months to complete

Suggested 4 hours/week

English

Subtitles: English, Vietnamese, Portuguese (Brazilian), Korean, Arabic

How the Specialization Works

Take Courses

A Coursera Specialization is a series of courses that helps you master a skill. To begin, enroll in the Specialization directly, or review its courses and choose the one you'd like to start with. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. It’s okay to complete just one course — you can pause your learning or end your subscription at any time. Visit your learner dashboard to track your course enrollments and your progress.

Hands-on Project

Every Specialization includes a hands-on project. You'll need to successfully finish the project(s) to complete the Specialization and earn your certificate. If the Specialization includes a separate course for the hands-on project, you'll need to finish each of the other courses before you can start it.

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

how it works

There are 5 Courses in this Specialization

Course1

Foundations of Business Strategy

4.8
1,315 ratings
272 reviews
Course2

Advanced Business Strategy

4.7
581 ratings
101 reviews
Course3

Business Growth Strategy

4.7
371 ratings
56 reviews
Course4

Strategic Planning and Execution

4.7
279 ratings
54 reviews

Instructors

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
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Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business
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Scott Snell

E. Thayer Bigelow Research Professor in Business Administration
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Frequently Asked Questions

  • Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

  • This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.

  • Each course in the Specialization is offered on demand, with cohorts opening each month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over. The Capstone is offered a few times per year.

  • No background knowledge is required. This Specialization is designed for all professionals interested in enhancing their business strategy skills, including executives, entrepreneurs, management consultants, financial analysts, and nonprofit sector leaders and employees.

  • We suggest you take the courses in the order presented to get maximum benefit from the materials.

  • UVA's Darden School of Business does not currently offer university credit for completing this Specialization.

  • You will be able to conduct a strategic analysis, make recommendations for firm positioning and value creation, analyze a firm’s market position and capabilities alongside industry dynamics, and execute a strategic analysis.

  • Admission to Darden is highly competitive and based on a number of requirements, including undergraduate record and degree, GMAT scores, and work experience. Successful completion of the Specialization is in no way a guarantee of admission.

  • Our video lectures are designed to be self-contained; therefore, we suggest but do not require readings. The suggested readings have been selected to enhance the course experience; however, not all of the intellectual property owners of these materials make them freely available on the internet. While we strive to find sources of additional materials which are freely available, sometimes the best additional materials we would like to alert students to (books, magazine articles, journal articles or newspaper articles) are only available from their respective copyright owners for compensation. Rather than not alert the students to these materials, we have decided to list them and let students make their own decision on whether they would like to invest the money to view these materials.

  • All course materials are for your personal use while participating in this course. You are not allowed to share or distribute them in any form; however, they are available for licensing. If you’re interested, please contact DardenOnline@darden.virginia.edu.

More questions? Visit the Learner Help Center.