Google Digital Marketing & E-commerce Professional Certificate
Completed by Paraskevi Nikolaou on June 14, 2025
Verified learner ·
Badge ID: stDSb85NRjeQ0m_OTSY3xg
About this Badge
Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job.
Learning objectives
- Create and manage effective email marketing campaigns, including automation, list segmentation, and performance analysis.
- Develop and implement social media marketing strategies, including content creation, platform selection, and engagement metrics.
- Apply SEO, SEM, and display advertising techniques to increase website traffic and customer engagement.
- Analyze and measure marketing campaign performance using tools like Google Analytics and Google Ads, and optimize based on data insights.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.