Digital Marketing & E-Commerce Professional Certificate (Google)

Completed by Alfred Arthur on July 9, 2026

Verified learner ·

Badge ID: UdR6Y456TEKUemOOemxCfQ

About this Badge

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

Learning objectives

Apply SEO, SEM, and display advertising to attract and engage customers online.
Identify customer personas and build target audiences to increase conversion rates.
Understand the marketing funnel and its role in shaping the customer journey.
Use Google Search Console and Google Ads to monitor site presence and target audiences.