Comunicación : Comunicación estratégica, contenidos digitales y
Completed by jaime andres peters donoso on July 23, 2026
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Badge ID: lUXbT1paRGuF209aWiRr5Q
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Learning objectives
- Desarrollar e implementar estrategias de comunicación de marketing integradas utilizando teorías y modelos adecuados para crear marcas valiosas y ganar consumidores.
- Analizar y medir la efectividad de las estrategias de marketing de contenido para adquirir y retener clientes de manera rentable.
- Escribir copias persuasivas y utilizar marcos estratégicos para construir una marca profesional y autoridad a través del marketing de contenido.
Skills learned
- Integrated Marketing Communications
- Online Advertising
- Advertising Campaigns
- Marketing Communications
- Marketing Budgets
- Marketing Strategy and Techniques
- Communication Planning
- Content Marketing
- Marketing Planning
- Brand Marketing
- Marketing Analytics
- Media and Communications
- Marketing Management
- Brand Loyalty
- Public Relations
- B2B Sales
- Brand Strategy
- Content Development and Management
- Competitive Analysis
- Advertising
- Branding
- Copywriting
- Writing
- Auditing
- Brand Management
- Communication
- Marketing
- Cross-Channel Marketing
- Business-To-Consumer
- Skills section collapsed. Showing 7 of 29 skills.
Learning content completed
Some of the content and skills presented have been contributed by the content provider.