Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Prompt Engineering, Brainstorming, Timelines, ChatGPT, LLM Application, Taking Meeting Minutes, Large Language Modeling, Google Gemini, Business Writing, Writing, Text Mining
Beginner · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Statistical Analysis, Data Modeling, Performance Metric, Business Analytics, Text Mining, Data Science, Data Import/Export, Target Audience, Proposal Development
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media, Social Media Marketing, Brand Marketing, Social Media Strategy, Content Strategy, Customer Engagement, Marketing Analytics, Content Creation, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

Dartmouth College
Skills you'll gain: Supervised Learning, Bayesian Network, Artificial Neural Networks, Predictive Analytics, Machine Learning Methods, Statistical Modeling, Predictive Modeling, Statistical Machine Learning, Probability & Statistics, Bayesian Statistics, Deep Learning, Tensorflow, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Applied Machine Learning, Statistical Methods, Artificial Intelligence, Regression Analysis, Statistical Inference
Intermediate · Specialization · 3 - 6 Months

SkillUp
Skills you'll gain: Healthcare Industry Knowledge, Clinical Informatics, Clinical Research, Artificial Intelligence, Health Informatics, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Animations, Instagram, Content Creation, Facebook, Social Media, Social Media Content, Social Media Management, Design, Marketing Materials, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Statistical Modeling, Statistical Methods, Statistical Inference, Bayesian Statistics, Data Visualization, Statistics, Matplotlib, Statistical Visualization, Statistical Software, Probability & Statistics, Statistical Analysis, Jupyter, Statistical Programming, Regression Analysis, Data Visualization Software, Predictive Modeling, Data Analysis, Python Programming
Beginner · Specialization · 1 - 3 Months

University of Minnesota
Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Full Cycle Recruitment, Talent Acquisition, Job Analysis, Human Resources, Employee Engagement, Talent Sourcing, Interviewing Skills, Decision Making, Diversity and Inclusion
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours