Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Engineering Calculations, Data Analysis, Trigonometry, Engineering Analysis, Probability & Statistics, Computational Logic, Statistical Analysis, Linear Algebra, Logical Reasoning, Deductive Reasoning, Calculus, Bayesian Statistics, Statistical Methods, Artificial Intelligence and Machine Learning (AI/ML), Differential Equations, Mathematical Modeling, Statistical Inference, Theoretical Computer Science, Programming Principles, Descriptive Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Probability & Statistics, Probability, Statistics, Bayesian Statistics, Statistical Methods, Statistical Modeling, Statistical Analysis, Probability Distribution, Sample Size Determination, Sampling (Statistics), Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Communication, Peer Review, Communication Strategies, Data Analysis, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Microbiology, Health Informatics, Big Data, Biostatistics, Data Analysis, Immunology, Molecular Biology, Nutrition and Diet, Biology, Specimen Collection
Beginner · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Governance, Auditing
Beginner · Course · 1 - 3 Months

University of New Mexico
Skills you'll gain: International Finance, Social Sciences, International Relations, Global Marketing, Intercultural Competence, Socioeconomics, Political Sciences, Cultural Sensitivity, Cultural Diversity, Business Economics, Economics, Economic Development, World History, Business Strategies, Operations Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Plotly, Exploratory Data Analysis, Predictive Modeling, Data Science, Data-Driven Decision-Making, Data Presentation, Data Analysis, Pandas (Python Package), Web Scraping, Statistical Modeling, Data Wrangling, Machine Learning Methods, Data Collection, GitHub
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Professional Networking, Content Strategy, Promotional Strategies, Branding, Marketing Analytics, Brand Strategy, Brand Awareness, Budget Management, Marketing Design, Customer Engagement, Content Marketing, Target Audience, Digital Marketing, Marketing Strategies, Trend Analysis, Social Media Strategy, Customer Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Apache Hive, Apache Hadoop, Data Warehousing, SQL, Performance Tuning, Databases, Query Languages, Database Management, Extensible Markup Language (XML), Data Processing, Data Transformation, Data Manipulation
Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Data Analysis, Classification And Regression Tree (CART), Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Statistical Modeling, Cloud Computing
Beginner · Specialization · 3 - 6 Months

Duke University
Skills you'll gain: MLOps (Machine Learning Operations), Pandas (Python Package), AWS SageMaker, NumPy, Microsoft Azure, Application Deployment, Responsible AI, Data Manipulation, Exploratory Data Analysis, Containerization, Data Pipelines, CI/CD, DevOps, Cloud Computing, Python Programming, Machine Learning, GitHub, Big Data, Data Management, Data Analysis
Advanced · Specialization · 3 - 6 Months