Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Logical Operations
Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Pivot Tables And Charts, Report Writing, Data Modeling, Management Reporting, Business Reporting, Data Analysis, Performance Reporting, Data Presentation, Data Visualization Software, Data Visualization, Microsoft Office, Microsoft 365, Productivity Software
Mixed · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, SQL, Data Visualization Software, Statistical Reporting, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Management Reporting, Business Reporting, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Relational Databases, Query Languages, Microsoft Office
Intermediate · Specialization · 1 - 3 Months

Logical Operations
Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Development Tools, Web Development, Javascript, JavaScript Frameworks, Web Content, Web Servers, Browser Compatibility, Web Design and Development, Web Analytics and SEO, Web Design, Front-End Web Development, Web Applications, Apache, Development Environment, Semantic Web, Software Development
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Feature Engineering, Responsible AI, Model Evaluation, Technical Communication, Data Preprocessing, Data Transformation, Performance Analysis, Data Wrangling, Data Cleansing, Data Analysis, Predictive Modeling, Machine Learning, Embeddings, Artificial Intelligence, Decision Support Systems, Scikit Learn (Machine Learning Library), Pandas (Python Package), Debugging
Intermediate · Course · 1 - 4 Weeks

University of Cape Town
Skills you'll gain: Statistical Hypothesis Testing, Clinical Research, Biostatistics, Statistical Analysis, Statistics, Data Analysis, Statistical Inference, Quantitative Research, Descriptive Statistics, Probability Distribution, Probability
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Price Negotiation, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Profit and Loss (P&L) Management, Market Research, Sales, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Intercultural Competence, Team Leadership, Strategic Marketing, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months
University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Stakeholder Analysis, Generative AI
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Financial Statements, Financial Statement Analysis, Market Liquidity, Case Studies, Financial Analysis, Cash Flows, Working Capital, Balance Sheet, Data Storytelling, Benchmarking, Financial Modeling, Verbal Communication Skills, Financial Data, Income Statement, Communication, Data Analysis, Performance Analysis, Trend Analysis
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Succession Planning, Performance Appraisal, Negotiation, Human Resource Strategy, Culture Transformation, Applicant Tracking Systems, Performance Review, Talent Management, Strategic Leadership, Employee Engagement, Business Transformation, Organizational Development, Conflict Management, Employee Retention, Compensation Management, Responsible AI, Workforce Planning, Performance Management, Generative AI, Employee Onboarding
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: NoSQL, Apache Hadoop, Apache Spark, MongoDB, Extract, Transform, Load, PySpark, Big Data, Apache Cassandra, Apache Hive, Supervised Learning, Machine Learning, Databases, Generative AI, Unsupervised Learning, Data Processing, Data Preprocessing, Applied Machine Learning, Model Evaluation, Graph Theory, Database Administration
Beginner · Specialization · 3 - 6 Months