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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Logical Operations

    Excel: Modeling with Power Pivot and Reporting Insights

    Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Pivot Tables And Charts, Report Writing, Data Modeling, Management Reporting, Business Reporting, Data Analysis, Performance Reporting, Data Presentation, Data Visualization Software, Data Visualization, Microsoft Office, Microsoft 365, Productivity Software

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
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    Logical Operations

    SAP Crystal Reports 2020 Mastery

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, SQL, Data Visualization Software, Statistical Reporting, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Management Reporting, Business Reporting, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Relational Databases, Query Languages, Microsoft Office

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Web Development with HTML5, CSS, and JavaScript

    Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), HTML and CSS, Web Development Tools, Web Development, Javascript, JavaScript Frameworks, Web Content, Web Servers, Browser Compatibility, Web Design and Development, Web Analytics and SEO, Web Design, Front-End Web Development, Web Applications, Apache, Development Environment, Semantic Web, Software Development

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    C

    Coursera

    Engineer & Explain AI Model Decisions

    Skills you'll gain: Feature Engineering, Responsible AI, Model Evaluation, Technical Communication, Data Preprocessing, Data Transformation, Performance Analysis, Data Wrangling, Data Cleansing, Data Analysis, Predictive Modeling, Machine Learning, Embeddings, Artificial Intelligence, Decision Support Systems, Scikit Learn (Machine Learning Library), Pandas (Python Package), Debugging

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Cape Town

    Understanding Clinical Research: Behind the Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Clinical Research, Biostatistics, Statistical Analysis, Statistics, Data Analysis, Statistical Inference, Quantitative Research, Descriptive Statistics, Probability Distribution, Probability

    4.8
    Rating, 4.8 out of 5 stars
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    3.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    I

    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Profit and Loss (P&L) Management, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    Illinois Tech

    Business Management Essentials

    Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Intercultural Competence, Team Leadership, Strategic Marketing, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    360 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    347 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of Illinois at Urbana-Champaign

    Master of Science in Management | iMSM

    Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Stakeholder Analysis, Generative AI

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Financial Statements for Liquidity Insights

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Market Liquidity, Case Studies, Financial Analysis, Cash Flows, Working Capital, Balance Sheet, Data Storytelling, Benchmarking, Financial Modeling, Verbal Communication Skills, Financial Data, Income Statement, Communication, Data Analysis, Performance Analysis, Trend Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Coursera

    Professional HRM Mastery

    Skills you'll gain: Succession Planning, Performance Appraisal, Negotiation, Human Resource Strategy, Culture Transformation, Applicant Tracking Systems, Performance Review, Talent Management, Strategic Leadership, Employee Engagement, Business Transformation, Organizational Development, Conflict Management, Employee Retention, Compensation Management, Responsible AI, Workforce Planning, Performance Management, Generative AI, Employee Onboarding

    4.5
    Rating, 4.5 out of 5 stars
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    977 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    NoSQL, Big Data, and Spark Foundations

    Skills you'll gain: NoSQL, Apache Hadoop, Apache Spark, MongoDB, Extract, Transform, Load, PySpark, Big Data, Apache Cassandra, Apache Hive, Supervised Learning, Machine Learning, Databases, Generative AI, Unsupervised Learning, Data Processing, Data Preprocessing, Applied Machine Learning, Model Evaluation, Graph Theory, Database Administration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    823 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Excel: Modeling with Power Pivot and Reporting Insights: Logical Operations
  • SAP Crystal Reports 2020 Mastery: Logical Operations
  • Web Development with HTML5, CSS, and JavaScript: Logical Operations
  • Engineer & Explain AI Model Decisions: Coursera
  • Understanding Clinical Research: Behind the Statistics: University of Cape Town
  • Pricing Strategy: IE Business School
  • Business Management Essentials: Illinois Tech
  • Microsoft AI Product Manager: Microsoft
  • Master of Science in Management | iMSM: University of Illinois at Urbana-Champaign
  • Financial Statements for Liquidity Insights: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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