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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • 2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Selling Techniques, Market Opportunities, Innovation, Sales Process, Market Research, Market Analysis, Target Market, Marketing, General Sales Practices, Ideation, Marketing Strategy and Techniques, Marketing Strategies, Business Strategy, Strategic Marketing

    ★ 4.6 (725) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, Data Analysis, Debugging, Machine Learning, Applied Machine Learning, Model Based Systems Engineering, Security Engineering, Information Systems Security, Wireless Networks, Infrastructure Security, Failure Analysis, Simulation and Simulation Software

    ★ 4.6 (857) · Intermediate · Specialization · 3 - 6 Months

  • I

    IESE Business School

    Introducción a la Contabilidad Financiera

    Skills you'll gain: Financial Statement Analysis, Income Statement, Financial Statements, Accounting, Balance Sheet, Financial Accounting, Accrual Accounting, Financial Analysis, Financial Reporting, Accruals, Cash Flows, Business Analytics

    ★ 4.9 (1.3K) · Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Analysis Software, Microsoft Office, Spreadsheet Software, Data Manipulation, User Interface (UI)

    ★ 4.3 (365) · Beginner · Course · 1 - 3 Months

  • U

    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Process Management, Innovation, New Business Development, Business Strategies, Ideation, Business Strategy, Entrepreneurial Finance, Business Operations, Marketing

    ★ 4.6 (3.1K) · Mixed · Course · 1 - 4 Weeks

  • U

    Universidad Austral

    Fundamentos de Excel para Negocios

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Data Analysis, Data Visualization, Data Import/Export, Data Entry, Productivity Software, Presentations, Data Management, Financial Analysis

    ★ 4.8 (5.5K) · Beginner · Course · 1 - 3 Months

  • M

    Meta

    Building Community Engagement Foundations

    Skills you'll gain: Social Media Content, Content Creation, Driving engagement, Content Marketing, Content Strategy, Social Media Management, Content Management, Community Development, Community Outreach, Social Media, Business Priorities, Customer Engagement, Shared Media, Brand Management, Discussion Facilitation, Branding

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Columnar Storage and Query Optimization

    Skills you'll gain: SQL, Query Languages, Database Management, Database Design, Data Processing, Performance Tuning, Data Storage Technologies, Database Theory, Database Systems, Data Storage, Metadata Management, Database Management Systems, Database Software, Data Access, Databases, Data Warehousing, Data Management, Data Analysis

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Advanced Data Analysis with Generative AI

    Skills you'll gain: Generative AI, Feature Engineering, Predictive Modeling, Anomaly Detection, Predictive Analytics, Prompt Engineering, Trend Analysis, Time Series Analysis and Forecasting, Forecasting, Advanced Analytics, Data Analysis, Text Mining, Unstructured Data, Data-Driven Decision-Making, Data Mining, Deep Learning, Data Transformation, Data Cleansing, Machine Learning, Data Visualization

    Intermediate · Course · 1 - 3 Months

  • M

    Macquarie University

    Excel Fundamentals for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Data Preprocessing, Data Wrangling, Data Processing, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Automation

    ★ 4.8 (4.3K) · Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Applied Social Network Analysis in Python

    Skills you'll gain: Network Analysis, Social Network Analysis, Network Model, Graph Theory, Data Analysis, Predictive Analytics, Python Programming, Algorithms

    ★ 4.6 (2.7K) · Intermediate · Course · 1 - 4 Weeks

  • E

    Erasmus University Rotterdam

    Innovation Management

    Skills you'll gain: Innovation, Creativity, New Product Development, Ideation, Brainstorming, Process Development, Design Thinking, Product Management, Diversity and Inclusion, Process Management, Organizational Strategy, Team Management, Organizational Structure, Project Implementation, Business Modeling, Business Strategy, Leadership, Lean Methodologies

    ★ 4.7 (2.2K) · Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Value Creation Through Innovation: 28DIGITAL
  • Developing Industrial Internet of Things: University of Colorado Boulder
  • Introducción a la Contabilidad Financiera: IESE Business School
  • Excel and Copilot Fundamentals: Microsoft
  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
  • Fundamentos de Excel para Negocios: Universidad Austral
  • Building Community Engagement Foundations: Meta
  • Columnar Storage and Query Optimization: Edureka
  • Advanced Data Analysis with Generative AI: Microsoft
  • Excel Fundamentals for Data Analysis: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
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Social Media Marketing (9)
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