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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Advanced Machine Learning on Google Cloud

    Skills you'll gain: Model Deployment, Google Cloud Platform, Tensorflow, Natural Language Processing, MLOps (Machine Learning Operations), Convolutional Neural Networks, Deep Learning, Computer Vision, Image Analysis, Systems Architecture, Reinforcement Learning, Applied Machine Learning, Transfer Learning, Recurrent Neural Networks (RNNs), Cloud Deployment, Embeddings, Big Data, Pandas (Python Package), Artificial Intelligence and Machine Learning (AI/ML), Machine Learning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Data Analysis with Tableau

    Skills you'll gain: Exploratory Data Analysis, Tableau Software, Data Preprocessing, Data Analysis, Descriptive Statistics, Predictive Analytics, Box Plots, Statistical Analysis, Scatter Plots, Data Visualization Software, Trend Analysis, Analytics, Histogram, Business Analytics, Data Manipulation, Regression Analysis, Correlation Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    103 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Application of AI, InsurTech, and Real Estate Technology

    Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Fraud detection, Real Estate, Real Time Data, Insurance, Property and Real Estate, Artificial Intelligence, Market Trend, Machine Learning, Commercial Real Estate, Financial Sales, Case Studies, Customer experience improvement, Automation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    586 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Project Management Tracker using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Management, Productivity Software, Project Planning, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    898 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Machine Learning Capstone

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), Applied Machine Learning, Supervised Learning, Machine Learning, Feature Engineering, Data Analysis, Keras (Neural Network Library), Predictive Modeling, Tensorflow, Technical Communication, Python Programming, Statistical Analysis, Regression Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    192 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Operations Management: Organization and Analysis

    Skills you'll gain: Operations Management, Business Operations, Operational Analysis, Manufacturing Operations, Quality Management, Organizational Strategy, Decision Making, Process Analysis, Inventory Management System, Supply Chain, Strategic Decision-Making, Supply Chain Management, Process Design, Statistical Process Controls, Capacity Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    196 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Strategic Thinking, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Programmatic Advertising

    Skills you'll gain: Content Creation, Press Releases, Target Audience, Content Development and Management, Advertising, Campaign Management, Performance marketing, Digital Advertising, Media Relations, Case Studies, Business Ethics, Ethical Standards And Conduct, Google Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Manchester

    Managing Responsibly: Practicing Sustainability, Responsibility and Ethics

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Sustainable Development, Intercultural Competence, Ethical Standards And Conduct, Team Oriented, Decision Making, Cultural Diversity, Systems Thinking, Stakeholder Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    680 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    CBAP Certification Business Analysis Training

    Skills you'll gain: Requirements Management, Project Management, Risk Management, Project Planning, Data Visualization, Agile Project Management, Microsoft Excel, Solution Design, Cost Management, Project Management Office (PMO), Business Analysis, Excel Formulas, Requirements Elicitation, Stakeholder Management, Scope Management, Pivot Tables And Charts, Dashboard, Business Analytics, Data Analysis, Data Validation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    39 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Inferential Statistical Analysis with Python

    Skills you'll gain: Statistical Inference, Data-Driven Decision-Making, Statistical Hypothesis Testing, Bayesian Statistics, Probability & Statistics, Statistical Analysis, Quantitative Research, Data Analysis, Sampling (Statistics), Jupyter, Pandas (Python Package), Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    933 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Machine Learning on Google Cloud: Google Cloud
  • Data Analysis with Tableau: Tableau Learning Partner
  • Application of AI, InsurTech, and Real Estate Technology: University of Pennsylvania
  • Create a Project Management Tracker using Microsoft Excel: Coursera
  • Machine Learning Capstone: IBM
  • Operations Management: Organization and Analysis: University of Illinois Urbana-Champaign
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • Innovation & Entrepreneurship - From Basics to Open Innovation: 28DIGITAL
  • Programmatic Advertising: University of Colorado Boulder
  • Managing Responsibly: Practicing Sustainability, Responsibility and Ethics: University of Manchester

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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