Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

McMaster University
Skills you'll gain: Experimentation, Data Visualization, Predictive Modeling, Pareto Chart, Process Improvement and Optimization, Process Optimization, Statistical Methods, Performance Tuning, Mathematical Modeling, R Programming, Data Analysis, Statistical Analysis, R (Software), Case Studies
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Business Management, Finance, Business, People Management, Corporate Finance, Organizational Structure, Financial Management, Organizational Strategy, Leadership and Management, Marketing, Marketing Strategy and Techniques, Go To Market Strategy, Branding, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Creative Design, Graphic Design, Presentations, Promotional Materials, Sustainability Reporting, Social Media Content, Content Creation, Video Production, Social Media Marketing, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Universitat Autònoma de Barcelona
Skills you'll gain: Internal Communications, Promotional Strategies, Business Planning, Event Management, Stakeholder Management, Stakeholder Analysis, Proposal Development, Brand Management, Brand Strategy, Case Studies, Business Development, Advertising
Beginner · Course · 1 - 3 Months

American Psychological Association
Skills you'll gain: Institutional Review Board (IRB), Data Visualization, Descriptive Statistics, Quantitative Research, Plot (Graphics), Data Literacy, Scientific Methods, Graphing, Research Design, Statistical Hypothesis Testing, Probability & Statistics, Research, Statistical Inference, Statistics, Statistical Analysis, Surveys, Sample Size Determination, Ethical Standards And Conduct, Data Analysis, Research and Design
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Generative AI, Natural Language Processing, Data Ethics, Text Mining, Artificial Neural Networks, Deep Learning, Feature Engineering, Statistical Methods
Intermediate · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Ideation, Design Thinking, User Centered Design, Wireframing, Usability Testing
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Business Mathematics, Power BI, Data Analysis, Pivot Tables And Charts, Data Transformation, Timelines, Data Cleansing, Data Manipulation, Data Presentation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Graphic and Visual Design Software, Graphic Design, Content Creation, Writing, User Accounts, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Advertising, Social Media Campaigns, Social Media, Social Media Marketing, Digital Advertising, Campaign Management, Instagram, User Accounts, Budget Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Customer Analysis, Production Process, Sustainable Design, Product Testing, Manufacturing Processes, Product Quality (QA/QC), Consumer Behaviour, Market Research, Innovation, Chemistry, Regulatory Compliance, Market Trend
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Organizational Structure, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication, Stakeholder Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months