• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    The 4 A's of Marketing with Jagdish Sheth

    Skills you'll gain: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Marketing Strategies, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, MarTech, Marketing Planning, Product Marketing, Marketing Management, Marketing Channel, Business Strategy, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    K

    KodeKloud

    AWS Cloud Practitioner (CLF-C02)

    Skills you'll gain: Cloud Computing, Cloud Solutions, Cloud Engineering, Amazon CloudWatch, Cloud Computing Architecture, Identity and Access Management, Data Migration

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Analyzing and Visualizing Data the Google Way

    Skills you'll gain: Google Sheets, Data Visualization Software, Spreadsheet Software, Big Data, Data Analysis, Data Presentation, Google Workspace, Google Cloud Platform, Data Integration, Data Sharing, Data Manipulation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Mobile Marketing, Optimization Tactics, and Analytics

    Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Planning, Data-Driven Marketing, Marketing Effectiveness, Digital Media Strategy, A/B Testing, Web Analytics, Conversion Funnel Analysis, Content Performance Analysis, Digital Marketing, Customer experience improvement, Test Tools, Performance Metric, Performance Measurement, Marketing Strategies, Marketing, Driving engagement, Web Applications, Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Pennsylvania

    Applying to College 101

    Skills you'll gain: Organizational Skills, Student Support and Services, Higher Education, Planning, Personal Attributes, Family Support, Self-Awareness, Decision Making, Personal Development, Resourcefulness, Goal Setting, Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Ethical Hacking Foundations & Network Security

    Skills you'll gain: Metasploit, Penetration Testing, Network Security, Exploit development, Vulnerability Scanning, Security Testing, Wireless Networks, Cybersecurity, Exploitation techniques, Linux, Vulnerability Assessments, Information Systems Security, Cyber Attacks, Command-Line Interface, Linux Administration, Linux Commands, Network Analysis, Encryption, Virtual Private Networks (VPN), System Configuration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Capstone: Preparing to work as a Cloud Support Associate

    Skills you'll gain: Network Troubleshooting, Software Architecture, Technical Support and Services, Technical Support, Help Desk Support, Interviewing Skills, Solution Architecture, Amazon Web Services, Client Support, Issue Tracking, Cloud Applications, Cloud Computing Architecture, Customer Support, Web Presence, Customer and Client Support, Cloud Computing, Cloud Services, Professional Networking, Recruitment, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Introduction to Python and Basic Selenium Setup

    Skills you'll gain: Selenium (Software), Test Automation, Object Oriented Programming (OOP), File I/O, Test Script Development, Software Testing, Programming Principles, Browser Compatibility, Web Development Tools, Software Installation, Automation, Scripting, Python Programming, Development Environment, Integrated Development Environments, Package and Software Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    The Mathematics of Democracy, Politics and Manipulation

    Skills you'll gain: Political Sciences, Policy Analysis, Social Justice, Economics, Policy, and Social Studies, Public Affairs, Social Sciences, Public Policies, Game Theory, Demography, Mathematical Modeling, Decision Intelligence, General Mathematics, Diversity Awareness, Logical Reasoning, Applied Mathematics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    28 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Design Thinking

    Skills you'll gain: Design Thinking, Ideation, Design Research, User Research, Journey Mapping, Culture Transformation, Qualitative Research, Problem Solving, Brainstorming, Creative Problem-Solving, Process Management, Human Centered Design, Solution Design, Design Strategies, Organizational Development, Strategic Thinking, Organizational Change, User Experience, Innovation, Leadership

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Inbound Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Prospecting and Qualification, Persona Development, Sales Development, Sales Strategy, Sales Process, Sales, Sales Prospecting, General Sales Practices, Lead Generation, Customer Analysis, Presentations, Email Automation, Personalized Service, Needs Assessment, Prioritization, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    K

    KodeKloud

    AWS Certified AI Practitioner

    Skills you'll gain: Amazon Bedrock, AWS SageMaker, Generative Model Architectures, Risking, Artificial Intelligence, LLM Application, Large Language Modeling, AI Workflows, AWS Identity and Access Management (IAM), Cloud Solutions, Cloud Engineering, Cloud Development, Cloud Computing, Cloud Management, Cloud Services, Automation

    Beginner · Course · 1 - 3 Months

1…166167168…359

In summary, here are 10 of our most popular customer journey courses

  • The 4 A's of Marketing with Jagdish Sheth: Kennesaw State University
  • AWS Cloud Practitioner (CLF-C02): KodeKloud
  • Analyzing and Visualizing Data the Google Way: Google Cloud
  • Mobile Marketing, Optimization Tactics, and Analytics: University of California, Irvine
  • Applying to College 101: University of Pennsylvania
  • Ethical Hacking Foundations & Network Security: Packt
  • Capstone: Preparing to work as a Cloud Support Associate: Amazon Web Services
  • Introduction to Python and Basic Selenium Setup: Packt
  • The Mathematics of Democracy, Politics and Manipulation: Johns Hopkins University
  • Design Thinking: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok