Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica del Perú
Skills you'll gain: Consumer Behaviour, Business-To-Consumer, Data Collection, Target Market, Market Share, Market Research, Customer Insights, Digital Marketing, Business Ethics, Web Analytics, Technical Communication, Data Analysis
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments
Intermediate · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Market Analysis, Supplier Management, Competitive Analysis, Financial Analysis, Supply Chain Planning, Market Dynamics, Supply Chain Management, Risk Analysis, Financial Statements, Business Strategy, Case Studies, Peer Review
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Data Visualization Software, PySpark, Data Visualization, Snowflake Schema, Data Storytelling, Site Reliability Engineering, Docker (Software), Databricks, Containerization, Interactive Data Visualization, Plotly, Data Pipelines, Matplotlib, Kubernetes, Dashboard, Apache Spark, Apache Hadoop, Big Data, Data Science, Python Programming
Intermediate · Specialization · 1 - 3 Months

University of London
Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Target Market, Market Research, Global Marketing, Operating Cost, Consumer Behaviour, Cost Accounting, Management Accounting, Market Analysis
Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Visualization, Data Science, Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Manipulation, Scatter Plots, NumPy, Data Transformation, Jupyter, Data Validation, Data Import/Export, Histogram, Python Programming, Data Structures, Programming Principles, Scripting Languages
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Financial Analysis, Business, Administration, Entrepreneurship, Case Studies, Business Management, New Business Development, Market Analysis, Business Strategies, Organizational Structure, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Statistics, Infectious Diseases, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Applied Machine Learning, Jupyter, Machine Learning, Predictive Modeling, Data Science, Python Programming, Predictive Analytics, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Keyword Research, Drive Engagement, Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Trend Analysis, Market Trend, Growth Strategies, Target Market
Beginner · Guided Project · Less Than 2 Hours

IESE Business School
Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Database Design, Relational Databases, Databases, SQL, Big Data, Database Systems, Operational Databases, Data Warehousing, Data Management, Virtual Machines, Data Storage, Virtualization and Virtual Machines, Data Analysis
Beginner · Course · 1 - 3 Months