Content strategy courses can help you learn audience analysis, content creation techniques, editorial planning, and performance measurement. You can build skills in optimizing content for different platforms, aligning messaging with brand goals, and using analytics to refine strategies. Many courses introduce tools like Google Analytics for tracking engagement, content management systems for organizing assets, and social media platforms for distribution, providing practical methods to implement your content strategies effectively.

University of Illinois Urbana-Champaign
Skills you'll gain: Data Mining, Education Software and Technology, Program Evaluation, Analytics, Data Ethics, Data Access, Information Privacy, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Customer Engagement, Content Marketing, AI Personalization, Lead Generation, Marketing Automation, Digital Marketing, Content Creation, Marketing Strategies, Marketing Planning, Workflow Management, Blogs, Email Marketing, Artificial Intelligence, Search Engine Optimization
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Digital Media Strategy, Web Analytics and SEO, Business Modeling, Marketing Strategy and Techniques, Business Strategy, Market Analysis, Content Marketing, Paid media, Digital Marketing, Email Marketing, Google Ads, Video Production
Build toward a degree
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Content Creation, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad de Palermo
Skills you'll gain: Negotiation, Conflict Management, Relationship Building, Interpersonal Communications, Communication, Emotional Intelligence, Active Listening, Self-Awareness, Creative Problem-Solving
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Communication, Arbitration, Interpersonal Communications, Mediation, Decision Making, Planning, Cultural Sensitivity
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Facebook, Content Creation, Advertising, Marketing Materials, Animations, Graphic Design, Graphic and Visual Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Marketing Analytics, Google Ads, Promotional Strategies, Analysis, Google Analytics, Promotions and Campaigns, Marketing, Process Optimization, E-Commerce, Photo/Video Production and Technology, Budget Management, Content Creation, Return On Investment, Video Production, Apple iOS
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Video Production, Content Creation, Video Editing, Social Media Content, Social Media, Social Media Marketing, Scheduling, Social Media Strategy, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Corporate Strategy, Financial Analysis, Strategic Thinking, Business Strategy, Financial Management, Corporate Finance, Strategic Decision-Making, Performance Measurement, Key Performance Indicators (KPIs), Investments, Business Valuation, Risk Analysis
Beginner · Course · 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Hospitality, Digital Transformation, Sustainable Development, Cultural Diversity, Socioeconomics, Environmental Issue, Environment and Resource Management, Economic Development, Consumer Behaviour, Technology Strategies, Climate Change Adaptation, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Creation, Social Media Content, Social Media, Graphic Design, Marketing Design, Marketing Materials, Data Visualization, Content Marketing, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours