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  • Performance Marketing

Performance Marketing Courses

Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Popular Performance Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Building a Data Science Team

    Skills you'll gain: Employee Onboarding, Team Motivation, Interviewing Skills, New Hire Orientations, Organizational Leadership, Team Management, Team Performance Management, Team Building, Organizational Effectiveness, Team Leadership, People Management, Technical Management, Staff Management, Recruitment, Full Cycle Recruitment, Talent Recruitment, Recruitment Strategies, Empowerment, Data Science, Cross-Functional Collaboration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Web Analytics & Reporting

    Skills you'll gain: Google Analytics, Web Analytics, Data-Driven Marketing, Marketing Effectiveness, Conversion Funnel Analysis, Marketing Analytics, Looker (Software), Content Performance Analysis, Data Visualization, Marketing Automation, Digital Marketing Tools, Customer Insights, Campaign Management, Data-Driven Decision-Making, Business Reporting, Performance Reporting, Trend Analysis, Data Validation, Statistical Analysis, Key Performance Indicators (KPIs)

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    First Order Optical System Design

    Skills you'll gain: Model Optimization, Systems Design, Design Software, Engineering Calculations, Engineering Analysis, Technical Design, Engineering, Scientific, and Technical Instruments, Systems Analysis, Numerical Analysis, Simulation and Simulation Software, Image Quality, Medical Imaging, Graphical Tools, Physics

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    342 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    New Technologies for Business Leaders

    Skills you'll gain: Digital Transformation, Customer Engagement, Business Technologies, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Business Transformation, MarTech, Technology Strategies, Customer experience strategy (CX), Business Marketing, Cross-Functional Collaboration, Internet Of Things, Emerging Technologies, Business Ethics, Responsible AI, Customer Retention, Data Ethics, Customer Relationship Management (CRM) Software, Business Leadership, Augmented Reality

    4.4
    Rating, 4.4 out of 5 stars
    ·
    455 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Execution: Ops, Team Management & Communication

    Skills you'll gain: Purchasing, Workflow Management, Business Workflow Analysis, Supplier Relationship Management, Internal Communications, Systems Thinking, Process Mapping, Operational Efficiency, Contract Management, Supplier Management, Proposal Writing, Negotiation, Leadership Studies, Team Leadership, AI Enablement, Leadership, Operations Management, Communication, Business, Team Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    302 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Arm

    Arm Cortex-M Architecture and Software Development

    Skills you'll gain: Embedded Software, Performance Tuning, System Programming, Software Development Tools, Embedded Systems, Memory Management, Microarchitecture, Software Development, Hardware Architecture, Debugging, System Software, Secure Coding, Build Tools, Application Security, Computer Architecture, System Configuration, Programming Principles, C (Programming Language), Digital Signal Processing, Real-Time Operating Systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    206 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Oracle SQL Basics

    Skills you'll gain: SQL, Oracle Databases, Database Design, Database Development, Database Management, Relational Databases, Query Languages, Performance Tuning, Data Structures

    4.6
    Rating, 4.6 out of 5 stars
    ·
    336 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    L

    London Business School

    Fundamentals of Financial Analysis

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Statements, Balance Sheet, Financial Reporting, Income Statement, Return On Investment, Accounting, Investments, Cash Flows

    4.5
    Rating, 4.5 out of 5 stars
    ·
    120 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building GenAI Applications and Agents

    Skills you'll gain: LangChain, Hugging Face, Prompt Engineering, Retrieval-Augmented Generation, Model Evaluation, Large Language Modeling, CrewAI, OpenAI API, Generative AI Agents, LLM Application, Vector Databases, Agentic Workflows, Tool Calling, ChatGPT, Responsible AI, Token Optimization, Embeddings, OpenAI, Generative AI, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    238 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia Darden School Foundation

    Advertising in the Age of Generative AI

    Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, AI Product Strategy, Generative AI Agents

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Business Analysis Process

    Skills you'll gain: Requirements Elicitation, Business Analysis, Business Analysis Tools, Business Metrics, Stakeholder Analysis, Key Performance Indicators (KPIs), Requirements Analysis, Business Requirements, Stakeholder Management, User Requirements Documents, Business Process, Business Process Modeling, Process Flow Diagrams, Data Visualization, Stakeholder Engagement, Process Modeling, Diagram Design, Requirements Management, Solution Delivery

    4.7
    Rating, 4.7 out of 5 stars
    ·
    141 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Machine Learning Algorithms: Supervised Learning Tip to Tail

    Skills you'll gain: Supervised Learning, Model Optimization, Machine Learning Algorithms, Machine Learning Methods, Applied Machine Learning, Classification Algorithms, Model Evaluation, Jupyter, Statistical Machine Learning, Decision Tree Learning, Model Training, Machine Learning, Data Preprocessing, Business Solutions, Python Programming, Regression Analysis, Performance Analysis, Data Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    417 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular performance marketing courses

  • Building a Data Science Team: Johns Hopkins University
  • Web Analytics & Reporting: Coursera
  • First Order Optical System Design: University of Colorado Boulder
  • New Technologies for Business Leaders: Rutgers the State University of New Jersey
  • Business Execution: Ops, Team Management & Communication: Coursera
  • Arm Cortex-M Architecture and Software Development: Arm
  • Oracle SQL Basics: LearnQuest
  • Fundamentals of Financial Analysis : London Business School
  • Building GenAI Applications and Agents: Coursera
  • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation

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